OrderStorm WordPress eCommerce Launches Solution Partner Program

24 October 2011

PRESS RELEASE

Littleton, CO – OrderStorm’s new Solution Partner Program is now accepting applications from qualified WordPress developers and designers. The Solution Partner Program is designed to help WordPress developers and designers expand their businesses by offering their customers a great combination of WordPress plus an enterprise level SaaS shopping cart plugin. OrderStorm has recognized that website developers are trusted advisors to their customers and that they play a crucial role in helping customers select the proper software to meet business plan goals.

The benefits to becoming an OrderStorm Solution Partner include getting a business listing on the OrderStorm Recommended Partner page plus the ability to set up and manage multiple customers directly through their own OrderStorm control panel. Each customer a developer sets up will receive their first 30 days free to allow time for configuration and the initial load of products and categories. In addition, all Solution Partners receive full email and phone support to learn the software and set up their first customers.

WordPress professionals can sign up for the program through the OrderStorm.com website.

OrderStorm WordPress e-Commerce is the first SaaS shopping cart plugin for WordPress. Customer and credit card data is stored on the OrderStorm cloud servers for maximum security and PCI compliance. The merchant is not required to install an SSL.

The product display is fully customizable and help with CSS is available. Great features of the shopping cart include its many payment options – credit card, Google Checkout, PayPal, check, wire transfer and invoice on account. Advanced options include automated drop shipping, extensive order management, batch price updates and integrated customer relationship management (CRM).

About OrderStorm
OrderStorm brings a robust, PCI compliant shopping cart to the millions of small and medium sized business websites running on WordPress. OrderStorm WordPress eCommerce is the platform of choice for customers that need more functionality than the free WordPress plug-ins provide – customers with large numbers of SKUs, customers that have multiple CSRs working on orders, customers that need drop-shipping automation, and businesses models that require secure storage of credit card data. Visit the website at http://www.OrderStorm.com.

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Choosing WordPress for Your Business Website

16 September 2011

computeruser.com

Organizations nowadays are interested in communicating and managing the web quickly and easily, without engaging technical resources. Content Management Systems provide useful tools for website management which are great in terms of usability, availability, and standardization. This is why CMS’s are becoming increasingly more popular for those with business or personal websites.

After an organization determines its website functionality needs, the next step is to research and select the CMS that suits them best. In today’s post, we will take a closer look at WordPress, which is a particularly powerful and user-friendly CMS.

WordPress started in 2003 as a basic blogging tool, and grew into the most popular blog software in use today, as well as a full content management system. If you have not decided on WordPress, here are five good reasons that may change your mind:

  1. WordPress is very powerful when it comes to search engine optimization. Thousands of plugins will ensure great exposure for your website to search engines, and provide rich functionality.
  2. You can get as creative as you wish and make personalized designs due to the availability of thousands of widgets and themes. You won’t have to edit any PHP or HTML code, but you do have the option if you are looking for advanced customization.
  3. WordPress’ back-end content management screen is very easy to navigate and manage your website or blog, making it a very user-friendly platform.
  4. WordPress is flexible and accessible! It is Open Source software with thousands of designers and developers contributing to it. Support is one of its greatest strengths.
  5. A WordPress Website can run well under 100 MB space.
  6. It’s free to download – no license fees are required, so you have all the freedom you could wish for!

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WordPress Web Design – Newest Website Design Trends in 2011

jealouseating.com

The year isn’t yet over, and yet it has already brought numerous adjustments to the web design industry. Whilst some techniques and practices have turn into obsolete, new trends are popping up, all attempting to alter the way net users interact and surf by way of internet sites. If you are an up-and-coming WordPress web design artist, or perhaps a long-time professional attempting to remain on best of the game, here are a number of the far more well-known trends this year had to offer so your internet designs will stay fresh and innovative.

If you’re a fan of Flash, then you’d be disappointed to know that it may possibly really well be on the strategy to becoming obsolete. Although there are still a lot of items that Flash cannot do that absolutely nothing else can, many programs and applications are giving it a run for its cash. Several web designers are starting to use HTML5 a lot more in relation to coding their websites (including WordPress websites), basically due to the fact it really is more compatible with all of the new technology available correct now. Also, Google has implemented thumbnail browsing, wherein in the event you search for a specific site by way of Google, it is possible to view a thumbnail of the web site by hovering your mouse over the link. Sadly, it doesn’t recognize Flash, so your elaborate Flash-driven major page will not show up on the thumbnail and your site may well completely get looked over.

Interaction and web page activity is all of the rage today, and world wide web users prefer websites wherein they can communicate freely and interact with other users, and maybe even the company or individual who owns the site. News sites have given users the capacity to comment and talk about news articles by putting in a comments section following every single story. Most internet sites have their own social media accounts like Twitter and Facebook to keep the public up-to-date. In creating internet designs, it’s now important that your web site incorporate all these. Gone are the days when a person’s only method to communicate with the men and women behind a website is to simply email them and wait for a response.

This year has also observed an increase in the usage of web design tricks to create a site look more 3D to its browsers. Among the newest trends in web design for this year would be to add depth to a website, to ensure that elements seem to pop out of the screen, emphasizing the website’s key points. Most designers use parallax scrolling, an approach when found only in video games, to create depth and create the illusion of a 3D-ish website. This method has proven to be really helpful specially in internet sites that have a formal really feel to it, since it adds a bit of pizzazz to the web design without having taking away its professionalism.

Even though a web page style may well be critical, an experience style artist knows that every thing starts having a good domain name. If you would like to generate your own personal site, one of the thing 2011 has taught designers was that a domain name may spell the difference between having a great deal of user traffic, and being obsolete. Quirky domain names are not only effortless to remember, but may make your website much more distinctive and simple to uncover in search engines

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Ten Tips to the Top of the Search Engines

by Jill Whalen | highrankings.com

Having a website that gets found in Google, Yahoo, and Bing, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:

1. Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you’re redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.

2. Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those “someones” are typing in search words that relate to what your site offers, then they are most likely members of your target audience. To achieve  search engine optimization you need to optimize your site to meet *their* needs. If you don’t know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

3. Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker or Google’s Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as “travel” or “vacation,” as they are rarely (if ever) indicative of what your site is really about.

4. Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let’s say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they’re looking for. Are people looking for toys to fit their child’s stage of development? (Look for keyword phrases such as “preschool toys.”) Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site’s navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.

5. Program your site to be “crawler-friendly.” The search engines can’t fill out forms, can’t search your site, can’t read JavaScript links and menus, and can’t interpret graphics and Flash. This doesn’t mean that you can’t use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You’ll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you’ll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There’s nothing wrong with graphical image navigation that is wrapped in standard tags, as the search engines can follow image links just fine.)

6. Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible. Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they’re going to find once they click through. Don’t make them guess what’s at the other end with links that say “click here” or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you’re pointing to by using its main keyword phrase.

7. Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market’s needs, and make sure it’s copy that the search engines can “see.” This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn’t be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn’t going to cut it, and it just looks silly. (Purchase and read our Copywriting Combo for exact tips on how to implement this correctly.)

8. Incorporate your keyword phrases into each page’s unique Title tag. Title tags are critical because they’re given a lot of weight with every search engine. Whatever keyword phrases you’ve written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it’s on, while also using the keyword phrases people might be using at a search engine to find your stuff.

9. Make sure your site is “link-worthy.” Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site’s overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It’s fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.

10. Don’t be married to any one keyword phrase or worried too much about rankings. If you’ve done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. (You can sign up for a Google Analytics for free, which easily tracks and measures those things that truly matter.) It certainly won’t hurt to add new content to your site if it will really make your site more useful, but don’t simply add a load of fluff just for the sake of adding something. It really is okay to have a business site that is just a business site and not a diatribe on the history of your products. Neither your site visitors nor the engines really give a hoot!

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Some Tips To Recognize Link Farms

PRLog (Press Release) – Dec 16, 2009 – Link Farms are those websites which have tons of inward links which have the unrelated links and they provide links with each other. Search Engines do not tolerate such pages. They are considered to be unethical techniques of link building. People prefer not to get linked to such websites. So if you link to those websites, you will surely get devalued.

Below are some tips which help you identify a link farm:
1. Numerous amount of links are present on the webpage is a good idea to understand that it is link farm.
2. By linking to link farms, you can be penalized and even loose your page rank.
3. There is no worthy content on the webpage. All you will see there is inbound links. Think twice before going for it as search engines go for quality and not quantity.
4. The Link farm webmasters do not handle the websites properly.

Always prefer, to link to websites that have good quality. Try, to link to those websites that are related to your keywords. But it is no hard and fast rule to link only to keywords related sites.
Link exchange is a good practice to increase the traffic to your website. But you need to be very careful. If accidentally you link to some link farm you might get banned from the search engine. So be aware of the sites you link to. Do not link to site that has more than 50 links on a single page.

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Growing Web Design Community Meets in Denver at DrupalCamp Colorado

businesswire.com

DENVER–(BUSINESS WIRE)–Since its origins in 2007, DrupalCamp Colorado (http://drupalcampcolorado.org) has grown substantially from 20 participants in the basement of a Boulder office to more than 300 with attendance expected to exceed 400 on June 10-12, 2011. Denver is in the top 10 of Drupal communities in the nation with thousands of users in the metro area.

“Angie is a great spokesperson for Drupal”
DrupalCamp Colorado, held at the King Center on the Auraria Higher Education campus, begins with a pre-conference web design training hosted by Lullabot and Chapter 3. The camp, featuring educational sessions on Drupal 7.0, appeals to a wide variety of web users and skill levels. Registration is $50 at http://drupalcampcolorado.org.

Drupal emerged in 2000 and quickly became a leading open-source content management system and application development platform, resulting in emerging job opportunities. Total job postings in Colorado have grown by more than 200 percent since 2007.

Angie “Webchick” Byron, a leader among the Drupal community and core maintainer of latest version Drupal 7, will give the keynote address. In 2008, Byron won Google-O’Reilly Open Source Award for Best Contributor.

“Angie is a great spokesperson for Drupal,” said Jon Clark, Business Development director at Aten Design Group and DrupalCamp Colorado organizer. “Not only does she love her work as a developer, but she’s really passionate about teaching others and encouraging involvement.”

There are a number of industry leaders sponsoring DrupalCamp Colorado including Aten Design Group, Commerce Guys and Applied Trust. Each will host sessions on topics from modern web typography, website maintenance to client relationships and e-commerce.

Key presenters include:

Aten Art Director Ken Woodworth and Lead Developer Scott Reynen, web typography
Aten CEO/Creative Director Justin Toupin
Jason Yee, developer, “Using Views Programmatically”
Ken Woodworth, “CSS3 and LESS: Faster, easier, more powerful CSS”
Commerce Guys Ryan Szrama, “Commerce Camp,” e-commerce development
AppliedTrust CEO Trent Hein and CTO Ned McClain, “Keeping the Lights On-Operations and Monitoring Best Practices” -maintaining websites post launch
A number of high profile organizations use Drupal 7’s adaptable tools, such as Whitehouse.gov, Examiner.com, and locally, the Jefferson Country Library.

At DrupalCon Chicago, the semi-annual international event, Toupin announced Denver will host the 2012 North America event, which attracts thousands of Drupal users worldwide.

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Free Denver SEO Training Class – 24

searchevolvedoptimization.com

GREENWOOD VILLAGE, CO, May 05, 2011 /24-7PressRelease/ — Tonights SEO Training will be, The Findability Formula, based on speaker and CEO Heather Lutzes best seller “The Findability Formula, the Easy Non-Technical Approach to Search Engine Marketing.”

This Denver SEO Training class is a pre-cursor course for a full Search Engine Marketing certificationprogram being offered by ACC this summer. In honor of the class, the Findability team has also setup a special website with free tools and resources for community members in the field of Search Marketing.

We are excited to be able to give back to the community with this event, and we are dedicated to providing local business owners the tools and resources they need to harness the power of Search Engine Findability for their businesses, says Heather Lutze, CEO of Findability Group.

Chamber of Commerce members should arrive by 5:00pm for networking as well as to enter a free drawing for a $99 Search Marketing training set. Class is happening May 3, 2011.

For additional information contact: Natalie Henley at Natalie@FindabilityGroup.com or by visiting http://www.DenverSEOTraining.org.

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Improving Your Online Business With Denver SEO

Owning an online business is a tough and dog eat dog world, and knowing about Denver Search Engine Optimization can make you that top dog. Knowing that if you are not on the top of the search engines that the chances of your website getting quality traffic is bare minimal. Many experiments show that 90% of searchers do not leave the front page and half of those do not even scroll down. So in this competitive world it is imperative that you keep a high ranking.

Denver SEO Firms will go through many processes to make sure that you achieve a high ranking and keep it. They go about doing this in many ways, and in such ways that are good and not frowned upon. Believe it or not there are SEO techniques that can get you banned from the search engines. These bad techniques are called black hat techniques and are done by creating an over excessive amount of links on a site.

Denver SEO Firms will not make use of these black hat techniques and will ensure that the traffic is coming from proper sites from proper back links. These back links are legit links that are placed in content on more popular sites of the same brand, make or profession of more popularity.

Search Engine Optimization is critical and should be well versed by any company that thinks about doing business through the internet. Having a higher rank in the search engines will prove that you are a trusted site, more and more people will then start to come to the website.

Many companies over look the usage of SEO work and think the internet will just work it out for them. When the internet is just like the world, it is not just going to put a website on the top of a search engine at random. But at the wants and needs of the people that use it.

More and more companies are coming to realize this and know that SEO is a valuable resource and it should not be overlooked. Having the competitive edge on the search engines is the key source of new customers and traffic to a website. And with this new found traffic you can take your company to places it has never imagined.

Another great feature of most Denver SEO companies is they offer many other services along with SEO work. Things such as Web Design, Web Hosting and Video Spokesman as well. All things to help a online business flourish with a new look or a new start.

As you can see these things should not be over looked and should be dealt with as soon as possible. The sooner you start aiming for the top the sooner you can have your online business soaring.

There are many companies that would love to help you in the quest of more revenue and profits in our online business. One that i have found that offers many services at a amazing price is Us Web Central. Not only offering excellent SEO work, but amazing web services as well. Good Luck! Also published at Improving Your Online Business With Denver SEO.

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All about Link Farms

morevisibility.com / February 8th, 2008 by Michael Buczek

There are many link strategies available that can help your site achieve the rankings you are looking for. You can submit your site to directories, write articles and push out press releases. One practice to watch out for is link farming. This black hat practice has been around for a long time and continues today. Be wary of link farm schemes and other tactics like this.

The idea behind link farming was to get as many links from websites as you could. It didn’t matter if the sites were relevant or not, as Search Engines would supposedly consider a site more “Popular” because it has so many links pointing to it. Most of the links in link farms have no relational subject matter to each other. They will most likely have a page on a site with a laundry list of hyperlinked keywords called Anchor text pointing to the various sites in the farm. When search engines see that a link farm has formed, they will penalize all involved, thus dropping ranks. Some have reported increased rankings at first, but soon after report a drop to lower than they were when they started.

Signs of a Link Farm

Require reciprocal linking – this means that you have to put a link to their site, before you can have a link on their site. If you come across this don’t do it.
Laundry list of sites on a Deep Level Page with no description about the site.
Unsolicited emails telling you how great your site is and you should form a partnership with them.
In some cases, there will be a page called “Link Partners” or “Links”.
No discrimination for sites included.
Ask for a link on your links page even if you don’t have one.

If you should run across sites that have one or many of the characteristics, do not participate. If you are still unsure, contact your Strategist at MoreVisibility and they will gladly assist you in determining the right link building strategy.

Posted in SEO News, SEO & Technology, SEO & Marketing, Link Development

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What Is The Difference Between Link Farm And Web Directories?

seomanualsubmission.com

A link farm is like a farm house of links where any link can stay without any relevant category requirement but have to follow rules and guidelines of that link farm, in other words we can say as a link farm is simple collection of links with no set of categories under which the links are placed. Anyone and everyone can submit their links and there is little or no editorial review of these links. In fundamental nature, these links have been built for the one and only purpose of manipulating the search engines and not designed for the end user. One can identify a link farm from its link pages, where there are hundreds of links on one page and all of them linking to out sites of various topics. There is basically no meaningful purpose or meaning behind the links on the page.

As you know better that web directories are home of links because it has huge collection of links under relevant categories, and that’s why web directories is very reliable to find any link related to particular category, in other word we can say that a web directory is not only a collection of links but the links have been categorized under relevant categories and sites are listed only after they undertake editorial review. Directories are helpful to the user in that if a user wanted to find a site under a particular category, it would be easy to go to the suitable category and decide from the selection of links. All links in a web directory are well-categorized and importantly sorted out. Not every link that is submitted to a directory will necessarily is listed as there is all the time some kind of management over the links allowed in a directory.

Now you can take decision yourself that what is important for your site link and for your site ranking, link farm or web directory. Link farm is only and only useful for quickly listed in search engine because it take less time than web directory in other word we can say that having a link on a link farm would not be counted for much, if at all; by the search engines while having a link on a web directory would definitely count for more value. It’s advisable to avoid having links on the so-called “FFA” or “Free For All” Links pages or any pages where there seems to be no order and flow in the way the links are displayed.

Avoid submission in Link farm because generally these type of links are not counted by search engine, may be these links hurt your ranking.

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