PR Log (Press Release) – Jun 03, 2010 – Los Angeles, California: SEO Marketing or also know as Search Engine Optimization is an Art and a Science according to Elite SEO Marketing, one of the leading players in the SEO arena. “SEO is definitely a combination of Art (Creative out of the box thinking, and an innovative marketing approach), and Science (Technical know-how)”, says Alex Blitshteyn, President and head of business development at Elite SEO Marketing who operates EliteSEOMarketing.com.

There are a lot of different but equally important factors when it comes to having a successful internet marketing campaign in today’s competitive online marketing environment! Partnering up with a well known, well established SEO Marketing company is crucial in order to sustain visibility online in your particular business sector. On the other hand if you choose a company that is very inexperienced, that doesn’t have proof of work that they already done for their clients, who are very aggressive to get your business, chances are your marketing campaign will fall well short of your expectations. Having a great partner to guide you through the murky waters of internet marketing is extremely important in order to successfully place your company in front of millions of prospects who are in need of services or products that your company is providing.

Elite SEO Marketing has proved time and time again that they are the best Search Engine Optimization Company on the block! They are also ranked by TopSEOs as the 23rd best company in the world to provide search engine marketing. However, their area of expertise does not end in search marketing. They are a full service online marketing provider specializing in Pay Per Click Management, Video Commercial, Blogging, etc… There is nothing that they do not do, and they can help with all of your online marketing needs.

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“The SaaS movement is driving new demands for identity management and Single Sign-On (SSO) capabilities for multiple applications,” said Jeffrey M. Kaplan, Managing Director of THINKstrategies and Founder of the SaaS Showplace. “Ping Identity’s new certification program permits SaaS providers to obtain standards-based SSO interoperability without having to invest additional time and dollars so they can focus their resources on better serving their customers.”

According to Mike Desai, Ping Identity’s Director of Business Development and Strategic Cloud Alliances, “The Ping Certified SaaS Provider Program is designed to quickly and cost-effectively meet basic customer SaaS SSO needs, regardless of the SSO implementations that SaaS vendors may already have in place. The program also responds to sophisticated SSO connectivity requirements that are surfacing with SaaS mashups like SuccessFactor’s recently launched SuccessCloud platform, designed to connect third-party applications and data from other business systems with the SuccessFactors Business Execution Software.”

“Ping Identity already helps a number of SuccessFactors customers with SSO access to our Business Execution Software Suite,” said Tom Fisher, Vice President, Cloud Computing, SuccessFactors. “As a Ping Certified SaaS Provider, SuccessFactors can now guarantee SSO interoperability to our SuccessCloud customers for improved execution and maximized productivity and overall business performance.”

Under the terms of the Ping Certified SaaS Provider program, SaaS vendors work with Ping Identity Certification (PIC) experts to test and certify that the vendors’ SSO implementations work seamlessly with PingFederate® and PingConnect™. As a result:

• Ping Certified SaaS Providers can leverage Ping Identity technology to ensure their existing SSO solutions will interoperate with customers’ varying SSO protocol connectivity requirements.
• SaaS customers who are already using Ping Identity solutions to support their organizations’ other Internet SSO requirements can trust that Ping Certified SaaS Providers’ applications will integrate easily into their existing identity management processes.
• Ping Certified SaaS Providers can recommend Ping Identity’s SAML-based solutions for customers who don’t have SSO or who need an SSO solution that will work with the SaaS vendor’s application and the customer’s existing SSO implementations.

“As a Ping Certified SaaS Provider, Ping’s technology can work as an intermediary for customers that don’t support SAML, giving us the potential to never make any code changes again,” said Zoho Evangelist Raju Vegesna. “The program is a win-win for Zoho and our customers. Customers get solid SSO access to our tools and we stay focused on supporting them with the industry’s best online application suite.”

Ping Certified SaaS Providers receive free listings in Ping Identity’s Partner Directory, are automatically eligible to participate in Ping Identity’s referral program and have unlimited access to Ping Identity experts for assistance in on-boarding new customer connections through PingConnect, support. They also have an easy path to join Ping Identity’s SaaS Partner Program as their business requirements grow.

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