LITTLETON, CO, January 13, 2011 /24-7PressRelease/ — Dan Sallis, VP of Operations for OrderStorm Inc., is the featured speaker for the Colorado chapter of the American Marketing Association (AMA) Knowledge Series in January. The topic for the presentation is ‘Design your website to SELL!’ See Dan speak on January 19, 2011, 5:30 – 7:30pm at Regis University – DTC Campus (6380 South Fiddlers Green Circle, Suite 200, Greenwood Village, CO 80111), $15 students, $25 members, $40 non-member and walk-in registrants.

Websites, e-commerce strategy, search engine optimization and social media are all rapidly changing and confusing topics for many businesses to deal with. Dan Sallis is one of today’s thought leaders on how to make all aspects of the Internet work for you and your budget. He is adept in discerning which Internet strategy is the right one and which ones are not so useful given that every business is unique.

Dan Sallis is currently the entrepreneur behind the success of OrderStorm Inc., a Denver based content marketing, SEO and WordPress e-commerce company. As VP of Operations, Dan leads the architecture & software development effort for OrderStorm’s e-commerce SaaS software platform. He is also the mastermind behind OrderStorm’s highly effective Rank & Traffic SEO service.

Here are some highlights from the presentation.
• The most important thing to consider in the design of a website
• Dan will look at one of the most successful ecommerce sites on the web and show how their design relates to your design
• What is ‘lookers vs readers’
• SEO “experts” say not to use Flash – wrong
• Deciding on a platform
• Designing around SEO – Do your keyword research first
• Dan will select a few sites from audience members to analyze live

About OrderStorm
OrderStorm, a Denver WordPress eCommerce and WordPress website design company, builds websites with a fully integrated WordPress e-commerce shopping cart plug-in. OrderStorm is also a WordPress hosting company in Denver, Colorado. The OrderStorm WordPress eCommerce platform excels in functionality for drop shipping, order management and dealer programs. Unlike other SaaS platforms that have limited options for customization, the OrderStorm platform can be completely customized for each website and shopping cart. The ability to customize helps retailers create the unique shopping experience they want for their customers and gain competitive advantage over their cookie cutter competitors. OrderStorm also offers groundbreaking Denver SEO services not offered by any other firm. Visit http://www.OrderStorm.com.

Contact Information
Jodie Barr
OrderStorm Inc.
(720) 280-3149
(720) 596-5143 Fax
Email: info6@orderstorm.com

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about WordPress shopping cart and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress company and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about WordPress shopping cart integration and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our search engine optimization informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

DENVER, CO, December 19, 2010 /24-7PressRelease/ — EdMcCaffrey.com has selected the new OrderStorm WordPress e-commerce shopping cart plugin to run event registrations for their annual youth football camps. The website will also use the OrderStorm WordPress e-commerce shopping cart to sell Ed’s full line of sports memorabilia including autographed jerseys, helmets and footballs plus Ed’s own line of premium mustards.

“The OrderStorm WordPress e-commerce platform is perfect for this application”, says OrderStorm principal Jodie Barr. “Both event registrations and traditional product sales can be run out of a single instance of the shopping cart making it economical and easy to manage. Using WordPress also makes it easy for the Ed McCaffrey staff to do their own updates, add photos and press releases.”

OrderStorm’s WordPress e-commerce platform is an enterprise level shopping cart with functionality to support sales of products, services, photographs, electronic downloads and event registrations. The WordPress e-commerce shopping cart has built-in automation features to run businesses based on drop shipping for web only retailers plus options for running a dealer program for manufacturers and wholesalers. It also offers integrated CRM and expanded order management functions making it a much more powerful program than the WordPress e-Commerce plugins currently available.

About OrderStorm
OrderStorm, a Denver WordPress eCommerce and WordPress website design company, builds websites with a fully integrated WordPress e-commerce shopping cart. OrderStorm is also a WordPress hosting company in Denver, Colorado. The OrderStorm WordPress eCommerce platform excels in functionality for drop shipping, order management and dealer programs. Unlike other SaaS platforms that have limited options for customization, the OrderStorm platform can be completely customized for each website and shopping cart. The ability to customize helps retailers create the unique shopping experience they want for their customers and gain competitive advantage over their cookie cutter competitors. OrderStorm also offers groundbreaking Denver SEO services not offered by any other firm. Visit http://www.OrderStorm.com.

Contact Information
Jodie Barr
OrderStorm Inc.
(720) 280-3149
Email: info6@orderstorm.com

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about WordPress shopping cart and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress company and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about WordPress shopping cart integration and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our search engine optimization informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

FOR IMMEDIATE RELEASE

PRLog (Press Release) – Dec 08, 2010 – Denver, CO – The powerful OrderStorm e-commerce platform is now available for WordPress users. Unlike the limited WordPress plug-ins currently available, the OrderStorm e-commerce shopping cart software is a fully featured program suited to web stores with large numbers of SKUs and multiple customer service reps working on order management simultaneously.

The integrated WordPress eCommerce shopping cart has many advantages. Users gain all of the SEO advantages of using content management software including increased visibility for products by making the shopping cart website show up better in the natural search. In addition, with a WordPress front end to the shopping cart, users can easily make changes themselves. This is a big advantage to retailers who change out their home page frequently with sales, specials and new products.

“By building the website in WordPress, users can easily add content and change their websites themselves while maintaining the functionality of the OrderStorm e-commerce software in the back end”, says Dan Sallis, lead application architect at OrderStorm. “This is a major advantage for retailers that want to change and update their websites frequently for season promotions, sales and special features”, says Sallis.

The OrderStorm WordPress e-Commerce shopping cart has built-in automation features to run both a business based on drop shipping for web only retailers as well as options for running a dealer program for manufacturers and wholesalers. It also offers expanded order management functions making it a much more powerful program than the WordPress e-Commerce plugins currently available.

# # #

About OrderStorm

OrderStorm, a Denver WordPress eCommerce and WordPress website design company, builds websites with a fully integrated WordPress e-commerce shopping cart. OrderStorm is also a WordPress hosting company in Denver, Colorado. The OrderStorm WordPress eCommerce platform excels in functionality for drop shipping, order management and dealer programs. Unlike other SaaS platforms that have limited options for customization, the OrderStorm platform can be completely customized for each website and shopping cart. The ability to customize helps retailers create the unique shopping experience they want for their customers and gain competitive advantage over their cookie cutter competitors. OrderStorm also offers groundbreaking Denver SEO services not offered by any other firm. Visit http://www.OrderStorm.com.

— end —

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about WordPress shopping cart and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress company and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about WordPress shopping cart integration and WordPress e-commerce, please visit our Denver SEO informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our search engine optimization informational site.

For more information about Denver WordPress and WordPress e-commerce, please visit our Denver SEO company informational site.

alice seba / internetbasedmoms.com

It’s funny, but in all this time of Internet Marketing, I never truly understood the term until good friend Tara came to the message board and talked about a link program she was involved in. It wasn’t a type of program I’ve ever participated in…but I still didn’t realize it was a link farm. It was just a group of moms in business trying to find a way to promote each other. But of course, our moderators, Sharon & Roy put us straight fairly quickly.
Okay…Getting to the Point: What is a Link Farm?

A link farm is when group of website owners get together to link to each other. One main links page is created with links to all the participant’s websites and each participant places that links page on her website. Voila! Instant links to your website.

Now whether or not your purpose is just to help promote one another as opposed to boosting search engine rankings…you still run the risk of being punished or banned by search engines. Search engines cannot understand motive and this could be seen as an “illegal” link popularity scheme.

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.

Englewood, CO (Vocus) August 22, 2010

The Denver video production company, US Web Central Corp. Uses the same premium HD cameras, HD lenses, camera cranes, and million dollar sets as those that are used on network television shows and national TV commercials with budgets of $250,000+, our productions for the Internet are at the same quality level, yet we charge only $997, saving our clients tens of thousands of dollars, and giving them a powerful weapon against a lackluster economy.
With web videos at this quality level, businesses, whether large or small, will look like the leading firm in its industry. Then, by having an SEO company post the high level production to the top 100 video websites like YouTube and many others, businesses will receive lucrative free promotion around the world. Then, when the video is attached to emails, clients and prospects, they are much more likely to buy.

SEO and Conversion Rates are Greatly Enhanced with Video
The wow factor from the Denver video is just the tip of the iceberg. What lies underneath is hidden and huge, and a tremendous search engine optimization potential for your business. YouTube is just one of the many sites your cinema-quality video will be featured in. The exposure to new clients AND the increase in Search Engine Ranking will help your business prosper. This is where the Denver internet marketing can assure any company reaches its goals.

Optimizing your Video
Having a great looking video is one of the powerful benefits to promote your web site. Optimizing it is the key to improving your search engine rankings. There are many ways videos can improve a companies web page ranking, including some of the following:
File names that contain search engine optimized terms. This is the back end work an SEO company does to improve rankings.
Your internet marketing video production will be given a relevant file name which is surrounded by content related to your business.
The video relevance is determined in part by the page relevance it is placed on
Place videos on a web site and get direct traffic and back links to improve in the search engine rankings.

Optimizing your Video with Keyword Analysis
How a Denver SEO Company chooses file names for your video depends on how a web site is optimized. The goal should be to find terms that potential clients search for in finding a business or service. Find the terms that actual prospects are using, then applying them to the web site with accompanying video. Keyword Effectiveness looks at the number of times a particular keyword is used by potential prospects to the number of pages produced by all its competitors web sites then identifies the best search terms.. The key is finding the keyword terms that help increase the web site’s optimization.

Integration for Web Marketing with Multiple Search Engine Optimization Services
Designing a web site to get on the first page for specific search terms, should be planned from the very beginning, not as an after thought of web site design. An SEO and Web Marketing company plans how each component will work together. The web site itself should be designed with a simple universally recognized content management program that make its content on the web site indexed easily by web ranking spiders.

At US Web Central, a Denver Web Design team optimizes these several services into a web site. This includes:
Web Site Design designed specifically for search engine optimization
Directory and Search Engine Submission
Back link building
Accelerated Deep Links
Optimized Photographs both on your site and on other photo-sharing services
Optimized Videos
Site maps for both written content and videos
Facebook business integration
Twitter business integration
Site Monitoring and Maintenance
Google Blended Search Results
Google uses “blended search strategies” to rank web sites. Blended search is the greater variety of “media” one uses to higher the search engine rankings. Using and posting a video into Facebook or MySpace.

A Dental Practice Video… A Real Life Example
Denver dentist Dr. James DeLapp has used these internet videos to improve his rankings in various search engines. “Knowing about blended search and how search engines find and rank web sites today is the key”. Dr. DeLapp states. For many business both large and small much effort is placed in the written word to promote their web site. Thinking about how search engines “should” search you would think about how balanced a web site should be combining the various media. Adding video is one of the most cost effective and interesting ways for new customers to find your office.

Adding a Video to E-mail marketing or E-Newsletter
Adding a video to any e-mail marketing program is considered by many to be the best marketing practice. Notify friends, colleagues, and prospects about the new video and wahtch it go viral.

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.

pingidentity.com

Denver, Colo. — January 20, 2010 — Ping Identity, the leader in Internet Identity Security, today announced a new certification program that makes it easier for Software-as-a-Service (SaaS) providers to guarantee their customers fast, easy Single Sign-On access to their on-demand applications. The Ping Certified SaaS Provider Program lets SaaS vendors who have already invested in a Single Sign-On technology test and certify that their SSO implementations work seamlessly with Ping Identity’s Internet SSO solutions.

“The SaaS movement is driving new demands for identity management and Single Sign-On (SSO) capabilities for multiple applications,” said Jeffrey M. Kaplan, Managing Director of THINKstrategies and Founder of the SaaS Showplace. “Ping Identity’s new certification program permits SaaS providers to obtain standards-based SSO interoperability without having to invest additional time and dollars so they can focus their resources on better serving their customers.”

According to Mike Desai, Ping Identity’s Director of Business Development and Strategic Cloud Alliances, “The Ping Certified SaaS Provider Program is designed to quickly and cost-effectively meet basic customer SaaS SSO needs, regardless of the SSO implementations that SaaS vendors may already have in place. The program also responds to sophisticated SSO connectivity requirements that are surfacing with SaaS mashups like SuccessFactor’s recently launched SuccessCloud platform, designed to connect third-party applications and data from other business systems with the SuccessFactors Business Execution Software.”

“Ping Identity already helps a number of SuccessFactors customers with SSO access to our Business Execution Software Suite,” said Tom Fisher, Vice President, Cloud Computing, SuccessFactors. “As a Ping Certified SaaS Provider, SuccessFactors can now guarantee SSO interoperability to our SuccessCloud customers for improved execution and maximized productivity and overall business performance.”

Under the terms of the Ping Certified SaaS Provider program, SaaS vendors work with Ping Identity Certification (PIC) experts to test and certify that the vendors’ SSO implementations work seamlessly with PingFederate® and PingConnect™. As a result:

Ping Certified SaaS Providers can leverage Ping Identity technology to ensure their existing SSO solutions will interoperate with customers’ varying SSO protocol connectivity requirements.
SaaS customers who are already using Ping Identity solutions to support their organizations’ other Internet SSO requirements can trust that Ping Certified SaaS Providers’ applications will integrate easily into their existing identity management processes.
Ping Certified SaaS Providers can recommend Ping Identity’s SAML-based solutions for customers who don’t have SSO or who need an SSO solution that will work with the SaaS vendor’s application and the customer’s existing SSO implementations.
“As a Ping Certified SaaS Provider, Ping’s technology can work as an intermediary for customers that don’t support SAML, giving us the potential to never make any code changes again,” said Zoho Evangelist Raju Vegesna. “The program is a win-win for Zoho and our customers. Customers get solid SSO access to our tools and we stay focused on supporting them with the industry’s best online application suite.”

Ping Certified SaaS Providers receive free listings in Ping Identity’s Partner Directory, are automatically eligible to participate in Ping Identity’s referral program and have unlimited access to Ping Identity experts for assistance in on-boarding new customer connections through PingConnect, support. They also have an easy path to join Ping Identity’s SaaS Partner Program as their business requirements grow.

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.

hp.com

HP today announced plans to expand its Software-as-a-Service (SaaS) offering across its Business Technology Optimization (BTO) portfolio to help customers quickly and cost-effectively maximize the value of their software implementations.

The HP BTO software portfolio helps customers better manage their IT projects and services, ensure the quality and performance of their IT applications, and monitor their online businesses.

SaaS, also known as software “on demand,” is a model in which software is developed, hosted and operated for use by customers over the Internet. Customers do not own the software itself, but rather pay to use it.

HP plans to offer IT Service Management through the SaaS delivery channel, in addition to its current offering of Business Availability Center, Quality Center, Performance Center and Project and Portfolio Management Center products.

HP’s SaaS customer base now includes more than 670 companies, both large and small and in a variety of industries. These customers include Elsevier (publishing), Cardinal Health (healthcare), Lafarge North America (manufacturing), Akamai Technologies (information technology) and DBS Bank (financial).

As part of its SaaS offering, HP deploys experts to help customers remotely manage the performance and availability of business-critical applications. Since customers do not have to make long-term investments in technology infrastructure or staff training to use HP SaaS, it can help free up scarce IT resources to focus on other priorities. Customers can begin using software delivered through HP SaaS in a matter of weeks and, therefore, receive business benefits from their IT initiatives faster.

“HP SaaS enables customers to immediately gain the benefit of our software without significant start-up costs and training,” said Marc Olesen, vice president, Software-as-a-Service, HP. “With our BTO software offering, customers can focus on their critical IT business initiatives while HP focuses on enabling their IT organization to operate more efficiently.”

HP Business Technology Optimization solutions available through SaaS

HP Software BTO solutions that are available via SaaS today include:

Business Availability Center – Manages the health of business services and applications and optimizes their availability, performance and effectiveness.
Quality Center – Governs quality processes, automates software testing across application environments and manages the release process to enable better informed decisions.
Performance Center – Assists with the analysis and validation of application performance against business requirements and mitigates the risk associated with application deployment and upgrades.
Project and Portfolio Management Center – Standardizes, manages and captures the execution of project and operational activities, and provides critical information to assist real-time decision making.
“The value of IT management software is not derived from its deployment,” said Ray Paquet, managing vice president, Gartner. “Rather, the benefit comes from its use. Software-as-a-Service helps organizations quickly unlock the value to the business.”

Deploying HP BTO offerings via SaaS can help customers by:

Offering a pre-deployed infrastructure and team of experts;
Mitigating risk associated with installation, performance, testing and other foundation activities;
Maximizing the full value of HP software products through best practices and ongoing mentoring;
Enabling customers to focus on their business while HP runs the solution; and
Offering a choice between SaaS or on-premise deployments. For example, regardless of their organizational maturity, businesses can rapidly adopt and implement HP solutions using HP SaaS for BTO with the option to go on-premise in the future.
“Elsevier relies heavily on the performance and availability of online business services to meet the needs of our customers,” said Graham Ledger, support manager for ITSM tools at Elsevier, a leading global publisher of scientific journals in Europe. “We needed to ensure that our customers were not the first people to identify and report any performance or availability issues with critical business services. HP SaaS has given us the ability to rapidly move from monitoring ‘boxes and wires’ to the performance of our core business processes.”

“We use HP SaaS for end-user availability monitoring of numerous key internal and externally facing applications aimed at improving people’s lives,” said Don Jackson, performance engineering architect for Cardinal Health, an Ohio-based provider of products and services to the healthcare industry. “HP’s pre-deployed infrastructure and team of experts help ensure that we are notified immediately with actionable information upon critical application failures and slowdowns.”

“We were drawn to software as a service at the beginning of a major ERP project,” said Caleb Wood, vice president, enterprise infrastructure, Lafarge North America, a diversified supplier of construction materials in the U.S. and Canada. “HP SaaS provided rapid turnaround without spending time on additional infrastructure or building in-house skill sets. The decision to use SaaS instead of on-premise was obvious because we could derive the value immediately as well as enjoy the freedom of flexibility as our business and technology evolves.”

“HP helps our organization validate performance improvement and quality of doing business over the Internet,” said David Hale, solution advisor, Akamai Technologies, a Massachusetts-based service provider for accelerating content and applications online. “HP SaaS confirms that Akamai acceleration services optimize the performance and availability of our customers’ content and applications. Using a third party service like HP SaaS is an important method for reinforcing our business value.”

“In order to ensure our credit card system functions at the optimum level, we tap on HP’s quality management offerings to manage and track application defects,” said Ms Tan Hui Kheng, senior vice president, DBS Bank, a Singapore-based financial institution. “By utilizing the offerings through HP SaaS, we have been able to achieve cost and resource efficiencies, enabling us to focus on strategic projects for the business.”

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.

Fusionbox :: Denver Internet Marketing Agency A Featured Article from the Fusionbox Blog SEO Strategies: Optimize Online Press Releases by Nick Yorchak

In a fiercely competitive online atmosphere, press releases can be a valuable resource for increasing
your company’s overall visibility, but only if they’re optimized effectively. Remember, this tactic is no
longer just about publicizing your latest news. Instead, it’s about creating visibility through multiple
channels that allow you to connect through content, reaching those audience segments that are relevant
to your company and purpose.

When optimized correctly, online press releases can do all of the following: ●Boost Search Engine Rankings for SEO
●Drive Targeted Traffic
●Build Brand Awareness
●Save Money onPay-Per-C li ck Campaigns
●Usurp Position From Competition on SERPs (Search Engine Results Pages)

Despite these numerous benefits, however, many companies continue to use unoptimized press releases
that don’t work as well as they could. Instead, these lazy releases stagnate in Deleted folders and are
never indexed by the major search engines. Remember, this isn’t a traditional press release like
Grandma used to write.

Unlike traditional press releases, which were succinct and written with readers in mind, online press
releases need to be more carefully crafted. An online press release (likeSEO in general), is half art and
half science – in addition to appealing to readers, they need to be optimized for search engines in order
to drive results. A few simple modifications could increase their effectiveness drastically, providing far
more SEO benefit to your online presence than they would have otherwise.

So how do you write and optimize an online press release that will drive tangible results? First and foremost, employ common sense and reason. No one wants to read something that isn’t newsworthy, and these type of releases won’t garner any publicity. In fact, according to a DM News survey, 98 percent of journalists are online every day, and almost 75 percent are searching for press releases. So before you write anything, ask yourself if the story you’re thinking about publicizing is newsworthy. As a member of your industry, whatever that may be, wouldyou take the time to read it?
If not, don’t waste your time. Wait for a story that will make a splash and matter to your audience.

Next, identify the keywords your press release will utilize. Align them with the keywords and phrases you’re already optimizing in order to derive the highest SEO benefit. In order to make sure you’rechoosing those with the most potential, start with some quick competitive analysis. This can be done by
performing a News search that includes your keyword on Google, Yahoo, Ask, MSN, or any other
popular search engine.
Looking at the results page, you’ll know if this is the right keyword or phrase to chase? How? By the amount of competition it presents. If you notice that most of the results are spread out over a longer time span, this keyword is a good opportunity because there clearly isn’t as much competition. On the other hand, if your search turns up ten stories from the past few days, you’ll know that this term is much more competitive due to the many stories you’re competing against. Now that you’re aware of the competitive landscape, determine the amount of flexibility you have to
work with. As I mentioned before, if you’re attempting to enter a space that’s crowded with recent
news, you’ll need to focus on a single keyword phrase, while if you have more flexibility, you can
chase several permutations of your keywords.
In the end, it’s a better idea to focus on specific online niches, crafting your press release in a way that you know will appeal to your potential readers. Your press release will be much more potent if it gets noticed within a specific sector than if it languishes away in relative obscurity, hidden somewhere in a crowd of similar stories. This simple research phase can make all the difference in whether your press release gets noticed, but it’s often the most overlooked aspect of this strategy. Don’t get trapped milling around in the virtual crowd – stand out and get noticed by optimizing around the keywords that hold the most potential.

Once you’ve completed this critical research step, you will have identified the most potent keywords with which to write your press release. Now you’re finally ready to start writing! Start with the headline, the most important part of your press release. Include your most competitive keywords in this headline. While it may be tempting to simply combine all of your keywords, it’s ple:

“Fusionbox, a Denver SEO agency, recently lauched a new microsite devoted to search engine
optimization (SEO) strategies. The company, which specializes in search engine marketing
(SEM), web design, and web development, needed a unique platform to reach clients looking
for optimization solutions and showcase their SEO services.”

Rather than using the same keyword phrase repetitively and sounding like a broken record (which
drives human readers away), this sentence sprinkles other keyword combinations that expand the SEO
value of the release without detracting from readability.

Be creative here. Don’t try to overload on keywords or your release won’t flow like good writing
should. A good rule of thumb is to write with an eye for your keywords, incorporating them into the
release when natural opportunities appear.

Once you’ve finished writing your release, read over it again and circle your keywords in red. Does it sound natural or look like a finished New York Times word search? If so, take a step back and ensure your work flows while maintaining general SEO copywriting best practices and a healthy keyword density. Next, look for instances of your keywords where you could include ab ack li nk to your site. This will allow you to build valuable incoming links to your site, which are a major determinant of search engine positioning. Remember to use the full URL in your link if you can’t employ anchor text, as this will ensure your link is indexed and available to search engines and readers alike.

Finally, you’ve finished writing your optimized press release. Now you’re ready to begin the
submission process. There are an infinite number of press release sites on the Internet, but some are far
superior to others. Before you go about submitting anywhere and everywhere, make sure the sites
you’re submitting content to are crawled by the major search engines, or else you won’t get any SEO
benefit from your release.

Many of the more popular distribution services are indexed by Google News, Yahoo News, and others,
but make sure by searching for related stories on these engines and noting where the top results
originate. This way, you’ll get a better idea of which distribution channels specific search engines
favor.

Target these for your own release to ensure your content will be visible where it matters, especially as universal search rolls onto the scene, showing News links among the regular search results. As you can see, optimizing your press release is a somewhat complex endeavor. Still, considering that an optimized release is an essential ingredient to a search engine marketing (SEM) campaign for its ability to boost search engine rankings, drive targeted traffic, build brand awareness, and even help you gain digital real estate on the SERPs (search engine results page), the juice is definitely worth the
squeeze.

Just observe the best practices I’ve described above and you’ll build your online presence in this
fiercely competitive online atmosphere where visibility is everything. An optimized release will allow
you to connect with your target audience through content while deriving tangible SEO benefits. It is imperative that your headline remains both condensed yet descriptive. Think like a journalistand or a searcher here. Stick to the basics, providing the essential facts and thewho,what,where,when, and why. All of the major search engines start by looking for keywords in headlines, so be sure to give them what they’re looking for in order to capitalize on relevancy. Observe these rules and you’ll also attract those all important human readers. After you’ve crafted the headline, it’s time to start writing the body of your press release.

Begin by isolating several related phrases to maximize your SEO potential. For example, if you’re publicizing the
launch of your new SEO site, your headline may be something like “Fusionbox Launches SEO
Microsite.” Don’t fall victim to the constraints you’ll encounter with the use of just one keyword or phrase. Instead, use a web of related keyphrases to expand your reach. Alternate permutations like” Fu si onbox Launches Search Engine Optimization (SEO) Microsite,” for example, will invariably broaden your scope and influence. These various combinations allow your release to appear in News results for these related phrases as well.

Try rotating various combinations of keywords in the body of the release as well to create more diversity and cover more ground. For example:
“Fusionbox, a Denver SEO agency, recently lauched a new microsite devoted to search engine
optimization (SEO) strategies. The company, which specializes in search engine marketing
(SEM), web design, and web development, needed a unique platform to reach clients looking
for optimization solutions and showcase their SEO services.”

Rather than using the same keyword phrase repetitively and sounding like a broken record (which
drives human readers away), this sentence sprinkles other keyword combinations that expand the SEO
value of the release without detracting from readability. Be creative here. Don’t try to overload on keywords or your release won’t flow like good writing should. A good rule of thumb is to write with an eye for your keywords, incorporating them into the release when natural opportunities appear.

Once you’ve finished writing your release, read over it again and circle your keywords in red. Does it sound natural or look like a finished New York Times word search? If so, take a step back and ensure your work flows while maintaining general SEO copywriting best practices and a healthy keyword density. Next, look for instances of your keywords where you could include ab ack li nk to your site. This will allow you to build valuable incoming links to your site, which are a major determinant of search engine positioning. Remember to use the full URL in your link if you can’t employ anchor text, as this will ensure your link is indexed and available to search engines and readers alike.

Finally, you’ve finished writing your optimized press release. Now you’re ready to begin the
submission process. There are an infinite number of press release sites on the Internet, but some are far
superior to others. Before you go about submitting anywhere and everywhere, make sure the sites
you’re submitting content to are crawled by the major search engines, or else you won’t get any SEO
benefit from your release.

Many of the more popular distribution services are indexed by Google News, Yahoo News, and others,
but make sure by searching for related stories on these engines and noting where the top results
originate. This way, you’ll get a better idea of which distribution channels specific search engines
favor.

Target these for your own release to ensure your content will be visible where it matters, especially as universal search rolls onto the scene, showing News links among the regular search results. As you can see, optimizing your press release is a somewhat complex endeavor. Still, considering that an optimized release is an essential ingredient to a search engine marketing (SEM) campaign for its ability to boost search engine rankings, drive targeted traffic, build brand awareness, and even help you gain digital real estate on the SERPs (search engine results page), the juice is definitely worth the
squeeze.

Just observe the best practices I’ve described above and you’ll build your online presence in this
fiercely competitive online atmosphere where visibility is everything. An optimized release will allow
you to connect with your target audience through content while deriving tangible SEO benefits.

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.

Denver SEO » WebStyley Blog » Improve Sales through SEO

Every company wants to get the most out of their advertising dollars to increase sales and gain qualified leads. This is true for businesses large and small. However, some companies manage to receive better return on investment because of their keen ability to locate and utilize profitable and affordable marketing channels. So what marketing strategy can provide your company with pre-qualified leads that have already shown interest in your company? What marketing strategy has the ability to expose your company to a brand new consumer that has never even heard of your business? The answer is straight forward and simple – SEO aka search engine optimization.

Search engine optimization (SEO) is arguably one of the most profitable and affordable advertising strategies available to businesses today. SEO has transformed into a marketing process that allows for companies to experience rapid and continued growth in targeted markets. Effective SEO strategies and techniques have boosted business sales and online presence for businesses throughout the world. Everyday, more and more businesses are turning to search engine optimization to attract new customers and increase the visibility of their companies.

So why is SEO so effective in boosting sales and attracting new customers? Think about it, when a buyer is looking to purchase a new product where is the first place the majority of today’s consumers go to find what they need? It is safe to say the answer is most likely Google. Google is responsible for around 80% of global searches and has since eliminated archaic means of locating companies, such as the phone book, classifieds, and other tedious, uninformative forms of advertising. Consumers love to use Google to find products and services because the search engine quickly provides the user with thousands of websites and webpages that are specifically targeting their needs. The consumer is then able to quickly and easily click through as many websites as they need until they feel comfortable with a company or product.

The only problem is only 10 websites are shown on each page of Google and it is rare that a consumer looks past page 2 of the search engine. So what does this mean if you are not on the first page for search terms relevant to your company? Well, it basically means you are not going to be found and a new potential customer will not click on the link to your website. Basically the potential customer has no idea your business exists and has likely chosen another company to fulfill their needs.

So don’t let your expensive and professionally designed website go unnoticed in search engines. Expect more from your company website and consider a full SEO campaign that targets specific keywords and phrases that are relevant to your products or services.

A successful SEO campaign should begin only after careful research and analysis of your current website, competitors, keywords, and targeted search terms. Once a full analysis has been completed, it is important to make all on-page SEO alterations and additions. On-page SEO could include; meta tags, title tags, content rewrites, keyword placement, alternative image text, and other important factors. Once all of these factors have been addressed an aggressive and targeted link-building campaign should be deployed. Link-building can and should consist of article marketing, press releases, blog posts, social media, social bookmarking, classified ads, and directory submissions. When appropriate, blog and forum comments are also a form of link-building – limit this type of link-building because it can be considered spamming if it is not relevant or is redundant.

Search Engine Optimization (SEO) can be a very powerful marketing tool for your company. The impact of SEO is longer term and more affordable over time. A productive and effective SEO and internet marketing campaign has the capacity to eliminate conventional forms of marketing completely and help save your company thousands of dollars a year.

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.

Denver, CO, June 17, 2010 –(PR.com)– The Internet marketing firm which relocated to Colorado in 2008 has taken the lead in a very competitive market such as the restaurant industry to bring in new customers. The marketing strategies that the company has implemented have shown impressive results for restaurants as well as regular retail establishments in the area.

For El Dorado SEO owner Chris Arnell, the choice was obvious. “My Internet marketing company has always worked with small to medium sized businesses (SMB). We have always worked locally because I feel strongly that any marketing company worth its salt must know the area in which it markets. My style of doing business is conducive to restaurants that rely on a somewhat closer relationship with their customers.”

The restaurant marketing company plans on expanding its operation within the next year adding a do-it-yourself AdWords and Pay per Click training class that will teach SMBs how to properly manage AdWords campaigns on Google as well as Facebook. The knowledge gained from the program will allow Denver businesses to use more of their marketing budget on advertising as opposed to paying someone to manage their AdWords campaigns.

posted by el dorado seo on pr.com

Click here for information on Denver SEO.

Click here for information on Denver SEO.

Click here for information on link popularity.

Click here for information on Link Farm.

Click here for information on Link Farms.

Click here for information on natural search.

Click here for information on search engine optimization.

Click here for information on SEO company.