Ping Identity, the leader in Internet Identity Security, today announced a new certification program that makes it easier for Software-as-a-Service (SaaS) providers to guarantee their customers fast, easy Single Sign-On access to their on-demand applications. The Ping Certified SaaS Provider Program lets SaaS vendors who have already invested in a Single Sign-On technology test and certify that their SSO implementations work seamlessly with Ping Identity’s Internet SSO solutions.

“The SaaS movement is driving new demands for identity management and Single Sign-On (SSO) capabilities for multiple applications,” said Jeffrey M. Kaplan, Managing Director of THINKstrategies and Founder of the SaaS Showplace. “Ping Identity’s new certification program permits SaaS providers to obtain standards-based SSO interoperability without having to invest additional time and dollars so they can focus their resources on better serving their customers.”

According to Mike Desai, Ping Identity’s Director of Business Development and Strategic Cloud Alliances, “The Ping Certified SaaS Provider Program is designed to quickly and cost-effectively meet basic customer SaaS SSO needs, regardless of the SSO implementations that SaaS vendors may already have in place. The program also responds to sophisticated SSO connectivity requirements that are surfacing with SaaS mashups like SuccessFactor’s recently launched SuccessCloud platform, designed to connect third-party applications and data from other business systems with the SuccessFactors Business Execution Software.”

“Ping Identity already helps a number of SuccessFactors customers with SSO access to our Business Execution Software Suite,” said Tom Fisher, Vice President, Cloud Computing, SuccessFactors. “As a Ping Certified SaaS Provider, SuccessFactors can now guarantee SSO interoperability to our SuccessCloud customers for improved execution and maximized productivity and overall business performance.”

Under the terms of the Ping Certified SaaS Provider program, SaaS vendors work with Ping Identity Certification (PIC) experts to test and certify that the vendors’ SSO implementations work seamlessly with PingFederate® and PingConnect™. As a result:

• Ping Certified SaaS Providers can leverage Ping Identity technology to ensure their existing SSO solutions will interoperate with customers’ varying SSO protocol connectivity requirements.
• SaaS customers who are already using Ping Identity solutions to support their organizations’ other Internet SSO requirements can trust that Ping Certified SaaS Providers’ applications will integrate easily into their existing identity management processes.
• Ping Certified SaaS Providers can recommend Ping Identity’s SAML-based solutions for customers who don’t have SSO or who need an SSO solution that will work with the SaaS vendor’s application and the customer’s existing SSO implementations.

“As a Ping Certified SaaS Provider, Ping’s technology can work as an intermediary for customers that don’t support SAML, giving us the potential to never make any code changes again,” said Zoho Evangelist Raju Vegesna. “The program is a win-win for Zoho and our customers. Customers get solid SSO access to our tools and we stay focused on supporting them with the industry’s best online application suite.”

Ping Certified SaaS Providers receive free listings in Ping Identity’s Partner Directory, are automatically eligible to participate in Ping Identity’s referral program and have unlimited access to Ping Identity experts for assistance in on-boarding new customer connections through PingConnect, support. They also have an easy path to join Ping Identity’s SaaS Partner Program as their business requirements grow.

Need more tips on SEO, click here to find out how.

If you are looking for a SEO company in the Denver area that you can actually talk to in person then call Keith at (408) 427-4078. (Yes, the 408 area code is for California but, with cell phones today, nobody changes their phone number. Keith’s SEO office is HERE in the Denver area)

Keith will come to your office and give you a demo of the SEO services that his company provides.  Please make sure you have at least a hour and fifteen minutes available because the SEO demo will give you a plethora of information on both on-page SEO and off-page SEO.

What is an absolute link? What is a relative link? Why should you care which one you use? When it comes to how you set up the links on your web site, it’s important to use an absolute link (which means that when you link to another page on your web site you specify the complete URL in the link like http://www.yourdomain.com/page1.html).

A relative link is when you have an internal link and you only specify the page URL and not the full URL in the link (for example, a relative link would be when you only link to page1.html). I’ll tell you my search engine ranking horror story and exactly why you should use absolute linking on your web site. I would hate for your web site to suddenly lose all its search engine rankings just as I did one day–it’s not fun.

Always use absolute links whenever you can. If you use relative links you can suddenly lose all of your rankings in the search engines–it has happened to me and was a nightmare for a few weeks until I got it all straightened out. All of a sudden one of my prized domain names stopped ranking in Google. I couldn’t figure it out. Great rankings for several years and bad rankings all of a sudden. I finally searched for the domain name in Google and found that they had indexed the entire site without the www subdomain.

I then found that there were a few links to the non-www version of the site. I figured out that because there were links to mydomain.com and because I was using relative links the search engine were allowed to spider the site thinking it was mydomain.com and not www.mydomain.com. Suddenly Google chose mydomain.com and threw out www.mydomain.com–thus my bad rankings. I fixed all of the relative linking on the site and made sure all the internal links went to www.mydomain.com/page.html and not page.html. After about two to three weeks I finally got back my search engine rankings back. As a result, I will never use relative linking again.

There’s not actually any search engine rankings boost per se when you use absolute versus relative links. However, when you use absolutely links you make sure the search engines know which “version” of your site to index.

You see, if someone links to your site using domain.com rather than www.domain.com, the search engine will follow the link and start crawling. If you use absolute links then the search engine will crawl your site and only see the pages as www.domain.com/page.html. If you use relative links the the search engine could crawl your site as domain.com/page.html, which is probably not what you want.

Most of your links from other sites will be linking to www.domain.com, not domain.com. If the search engine decides–for whatever reason–that they index your site with domain.com and not www.domain.com, then you could suddenly lose all of your search engine rankings because the non-www version of your site is indexed and the www version is not and you don’t have many links to the non-www version of your site.

It’s always good to be consistent in your internal linking, and it’s good to make sure that all of your internal links specify exactly the domain name of your site so there’s no question of which pages to index. There are other reasons, as well.

What happens if you use relative links in your site? What happens if someone decides to download an entire copy of your website and put it up on their domain (trust me, it’s happened to me!)? If you use relative links, it would be easy to copy your website and put it up on another domain. If you use absolute links then it’s much more difficult–the domain name has to be removed or changed on all the pages of your site. There are people out there who try to copy websites all the time–and making it much more of a chore for them to copy and change decreases your chances of the site being copied. Or, if they do copy even one page of your site and put it up on their domain name then they might not realize that your full URLs are specified–checking your web stats might reveal the fact that they copied your page’s content–it’s happened to me and I was able to catch the culprit because of my own absolute linking.

I realize that in certain web development environments and the way web designers work on websites it’s very difficult to use absolute links. For example, many web developers and designers set up a test area when they’re working on a new web site or a new revision of a site. As a result, they must use relative links because the site ‘wouldn’t work’ because it’s temporarily in another location. Some developers and designers use clientname.theirdomain.com to test the website. In this case when the site goes live the links should be changed to absolute links.

In some cases it’s difficult to set up absolute links. But, because of the potential problems and rankings issues with using relative linking, I’m not recommending that anyone use relative linking. I’ve had major problems in the past with search engine rankings because of relative linking–and I would hate for you to have to suffer these rankings problems.

Need more tips on building links, click here to find out how.

According to comScore, Americans conducted 6.6 billion expanded search queries on Google in April 2008; 17% of these search queries contained a universal search result – with video and news results dominating these queries. Americans also conducted another 1.8 billion expanded search queries on YouTube and all other Google sites. That’s why SEO-PR’s expanded definition of search engine optimization includes both the universal SEO PR services and natural search engine optimization services.

Natural Search Engine Optimization Services

Search Engine Friendly Website Design – Building a search engine friendly website that that pleases both crawler-based search engines and visitors. As Mike Grehan, author of Search Engine Marketing, says, “Many websites fail from the very beginning by creating certain technical barriers which prevent them from being indexed correctly.”

Keyword Research Services – Researching the most relevant, specific, popular and competitive keywords for a given website. As Dan Thies, co-author of The Search Engine Marketing Kit, 2.0, says, “The importance of keyword strategy should not be underestimated. Everything else that you do depends on the decisions made during this phase.” As Larry Kim from WordStream says, “an organization’s ability to be successful in search is often rooted in a company’s ability to strategically manage its keyword research.”

SEO Copywriting Services – Writing clearly and accurately. As Jill Whalen, author of The Nitty-gritty of Writing for the Search Engines, says, “To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.”

Link Building Services – Building quality links in an appropriate manner, which means following Google’s quality guidelines. As Debra Mastaler says on The Link Spiel blog, “The easy part of link building is knowing that you need them. The hard part is influencing the right people to give them to you.”

Blog Optimization Services – Creating unique, relevant content that can quickly gain popularity in the blogosphere. As Google says in its Webmaster Help Center, “Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.”

Web Analytics Services – Tracking, collecting, measuring, reporting and analyzing quantitative Internet data to optimize websites and web marketing initiatives – including, business outcomes. As Avinash Kaushik, author ofWeb Analytics: An Hour a Day, says, “Show them how much money your website is making. Show them how many leads you got.”

Search Engine Optimization Training – Teaching SEO classes and search engine optimization workshops. SEO-PR are speakers at the “Introduction to Search Engine Marketing” sessions at Search Engine Strategies Chicago, New York, and Toronto and has held corporate workshops for media companies, wire services, public relations agencies, high tech firms and business schools.

Universal SEO PR Services

Video Search Engine Optimization Services – Optimizing video for YouTube and other Internet video search engines. According to comScore, nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing more than 10 billion online videos during February 2008 – making video SEO or VSEO an essential service.

Press Release Optimization Services – Optimizing press releases for news search engines. A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.”

Universal SEO Training – Teaching universal search engine optimization classes and universal SEO workshops. SEO-PR teaches “Optimizing for Universal Search” with Amanda Watlington of Searching for Profit at Search Engine Strategies London, New York and San Jose and is preparing a Google Universal Search course as members of Market Motive’s faculty.

For more information regarding SEO,  visit this link.

We are proud to present this interview with one of the Google Adwords Experts, Daniel Tan, who has consistently scored 10/10 Adwords Quality Score on virtually ANY keywords he wants, at will.

“There are so many guesses and tests running all over the world, even at this couple of minutes, on how to get 10/10 quality score on Adwords, this area of Adwords have been so mysterious. People are investing massive amount of time and money to find out a way to consistently score 10/10 on Google adwords, surprisingly, I have been told, there was no guaranteed way to score 10/10 on Adwords”, says this man over this desk, while his personal assistant is serving us a refreshing blend of iced sky-juice with 2 drops of lemonade.

“Adwords Quality Score is dynamic, I agree. However dynamic it is, most keywords in my campaigns are scoring 10/10 great score, I have proved them wrong.

You can consistently get 10/10 Adwords Quality Score if you know how to do it, if I may show you, you will be surprised on how simple it is.

“Obviously, there are some unknown methods on scoring 10/10 Adwords Quality Score. Daniel Tan proceeded to show us 5 of his campaigns targeting hot buying keywords and scoring 10/10. To our surprise, his niches went from ‘weight loss’ to the currently hottest ‘make money with Twitter’ niche, including 2 CPA campaigns on free Ipods and XBox.

“I have been in internet marketing for over 4 years now. That’s the reason why I have almost every money niches covered. Weight loss is good money, especially if you target the Acai Berry niche, and right now, any Twitter related business is fantastic.”

“Look, when you can get 10/10 Adwords Quality Score on any keywords, at will, you will make money in any niche you want. You no longer need to pay $5 for a click in the hottest niche. You will have traffic at your command, and you know it, traffic is the most valuable commodity on the internet!”

“Ok, do you know why you need to get 10/10 Adwords Quality Score on your keywords? First, you will be paying 30% less cost compared to if you scored 7/10, which most people did. Second, your ads will be placed higher. Third, due to all these compounded effects, you will score a good CTR with relatively lower cost than your competitors, as such, you have more money to play with them, surface as the winner and win over the competition! It’s like hitting the sweet-spot on your tennis racket where everything becomes perfect.”

“There is no need to hire Adwords Professional who charges hefty service free. You can do it yourself. Achieving 10/10 Quality Score on Adwords is not as difficult as most people think. I have proven that to you on the screen just now.

“The interview got interesting when he stood up, turned the screen to us, and showed us live, from step by step to get 10/10 Quality Score on Adwords. We chose the keyword “press release” (We knew this is a tough keyword). The whole process took about an hour and we got 10/10 score on the highly competitive “press release” keyword, including a group of other related keywords.

When asked about how much money he is making right now, Daniel Tan informed that he has few business running all at the same time, earning him thousands of dollars a month. The company is hiring 13 degree holders, helping to monitor the sales funnel, reply to inquiries, customer service and continuous product research and development.

This interview was really an eye opener. The methods Daniel Tan showed us live are indeed simple, yet, we have not seen it implemented by anyone else except on his sites.

Want to see more of what’s been going with google? Click here.