Denver, CO, June 17, 2010 –(PR.com)– The Internet marketing firm which relocated to Colorado in 2008 has taken the lead in a very competitive market such as the restaurant industry to bring in new customers. The marketing strategies that the company has implemented have shown impressive results for restaurants as well as regular retail establishments in the area.

For El Dorado SEO owner Chris Arnell, the choice was obvious. “My Internet marketing company has always worked with small to medium sized businesses (SMB). We have always worked locally because I feel strongly that any marketing company worth its salt must know the area in which it markets. My style of doing business is conducive to restaurants that rely on a somewhat closer relationship with their customers.”

The restaurant marketing company plans on expanding its operation within the next year adding a do-it-yourself AdWords and Pay per Click training class that will teach SMBs how to properly manage AdWords campaigns on Google as well as Facebook. The knowledge gained from the program will allow Denver businesses to use more of their marketing budget on advertising as opposed to paying someone to manage their AdWords campaigns.

posted by el dorado seo on pr.com

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Posted by SEO Monger 25 September, 2010 / seomonger.com

Contrary to what it was like 50 years ago, providing great medical care and customer service is simply not enough if you want your medical practice to survive and thrive today. In order for medical practices to prosper, doctors must learn important medical marketing tactics and apply them consistently. It’s particularly important to have a strong marketing plan when the economy is in a slump, as it is now. The following are the 7 biggest medical marketing mistakes that you should avoid when promoting your medical practice.

Only putting an ad in the yellow pages and local newspaper
For many doctors, the extent of their medical marketing plans is to put an ad in the yellow pages and in the local newspaper. Not only is this the least cost effective of all marketing/advertising solutions, it is not nearly as effective as it used to be. Doctors need to update their marketing strategies, such as through leveraging the power of social media. By learning to market their practices on Facebook, Twitter, and other social media sites, doctors can reach more people and build a stronger reputation.

Cutting down the marketing budget during a slow economy
Many medical practices cut down their marketing budget when the economy is slow. Although it may seem logical to spend less when money is harder to come by, cutting down on marketing costs during a slow economy can be detrimental to the prosperity of your medical practice. Your practice will shrink and by the time the economy picks up again, you won’t be in the financial position to take advantage of the economy’s improvement.

Focusing on just one marketing action
In order to achieve success in medical marketing, you cannot focus on just one marketing action and expect it to bring you prosperity. Your best bet is to develop an effective marketing strategy that consists of a combination of different marketing actions. You will only end up overworked and in financial trouble if you pin all of your hopes on one strategy alone. Don’t put all your eggs in one basket when planning your medical marketing campaign.

Not hiring a Denver SEO Consultant or company to oversee your marketing campaign
It is critical to hire a Denver SEO Consultant or company to oversee all of your marketing activities to ensure that your campaign is headed in the right direction and that all of your staff members are a part of the campaign. A Denver SEO Consultant can implement an ongoing training program so your staff can understand the fundamentals of medical marketing. Furthermore, a Denver SEO Consultant or medical marketing company can be in charge of developing your campaign, enabling you and your employees to focus on other priorities, such as patient care. When hiring a marketing company or Denver SEO Consultant to oversee your campaign, make sure they have plenty of relevant experience, credentials, and a track record for success to back them up.

Implementing a medical marketing strategy that only consists of putting out a newsletter
While newsletters can be an effective part of a larger medical marketing campaign, putting out a newsletter alone is simply not sufficient as a marketing strategy. Marketing requires daily activities on your part to ensure success. Most of your patients and prospects will throw newsletters out without even reading them. The key to success is building a marketing campaign that enables you to develop a stronger connection and communication with your patients and prospects.

Not getting involved in the community
It’s a good idea for any doctor to get involved in the local community in order to generate some free PR and credibility. Learn about what is going on in your community and how you can help. Contribute time or funds into helping the community in order to generate positive PR. This kind of publicity can go a lot further than advertising. Not only will your visibility in the community increase, you will earn people’s respect.

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WEBWIRE – Monday, August 02, 2010
CONTACT INFORMATION
Michael Cordova
President
21st Century Technologies, Inc.
(303) 744-2178
michaelc@21stsoft.com
Denver SEO company 21st Century Technologies, Inc. is achieving phenomenal search engine ranking results by maximizing content distribution and engaging in social media marketing (SMM). 21st has been doing SEO since 1996 (http://www.21stsoft.com/search-engine-optimization-seo-sem/). 21st combines on-site optimization and website structure down to the code level with content distribution and off-site website promotion via multiple distribution channels including social media sites. Resulting SEO rankings are always in the top 3 positions for competitive keywords across all top search engines including Google.

“Combining strict on-site SEO with content distribution (http://www.21stsoft.com/wordpress-web-design-maximizes-lead-generation-by-distributing-content/) and website promotion via social media sites, ping hubs, RSS distribution sites and many other channels is an effective method to elevate a brand and increase search engine rankings”, says 21st President Michael Cordova.

Social media participation is exploding as seen by the fact that Facebook members recently topped half a billion members. Yesterday Twitter announced their 20 billionth tweet. Two months ago Twitter broke the 15 billion mark, and 5 months ago they hit 10 billion – evidence that social media usage is accelerating. Engaging with this rapidly growing channel is imperative for brand exposure.

Multiple channel distribution of a company’s brand and message is necessary to brand exposure and search engine rankings. Ping distribution sites, RSS feeds, search engines and social media site distribution channels ensure your brand and message get the maximum and most relevant exposure. Relevance is key. Placing your focused content in front of the eyes of people that fit your ideal prospect profile is critical.

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2009-08-22 23:43:08

What is the definition of “White Hat” SEO? “White Hat” means that the Denver SEO company doing your SEO engineering is using “best practices” methods that search engines condone and allows for a positive web user experience. These
SEO methods are better for your long-term ranking and Internet reputation in search engine algorithms.

Business Oceans Marketing does Denver SEO for companies nationwide. Visit them at www.businessoceans.com/denver-seo

When an SEO company uses quality, “White Hat” SEO techniques for your website ranking, the search engine algorithms will NOT penalize or ban your website from ranking in SERPs (Search Engine Ranking Pages). This is important to your Internet marketing campaign as it can take quite a long time to get a release from Google’s penalty box to start ranking again.

If “White Hat” SEO best practices are good SEO techniques. What are bad SEO techniques called? Bad methods are referred to as “Black Hat” SEO.

Some “Black Hat” SEO methods to avoid are:

1) Keyword Stuffing – This basic “Black Hat” SEO is when a webpage has too many of the keyword phrases all over the website. If you are a “Denver SEO Company” for example, you can’t have “Denver SEO Company” written 500 times on one webpage.

“White Hat” SEO – Have a qualified Denver SEO company do “Keyword Density” analysis on your website to learn the safe percentage of keywords to use within your content.

2) Hidden or Tiny Text – This old “Black Hat” SEO is when a webpage has keyword text programmed to be the same color as the background of page so users cannot see it or they make the Keywords very small, I.E. using a 3-point font. The search engine algorithms and spiders can see this technique and will penalize your SERP for doing it.

“White Hat” SEO – Make your SEO content user friendly and natural. Web users prefer well-written, relevant content. You can still have SEO friendly keywords in your content that search engines will find and rank.

3) Cloaking – This “Black Hat” SEO is when search engines index a page for one type of content, but when a web surfer goes to the page, it is totally different.

“White Hat” SEO – Create a real webpage or a real website that actually offers the service or product that is indexed in the code. Yes, it does take 3-6 months to rank when done with legitimate SEO methods, but it will be worth it in the long run.

4) Duplicate Web Sites – This “Black Hat” SEO is when a web designer copies the content on a high ranking site and changes just a few elements, but keeps most of the identical content. This not only will get you banned from Google, Yahoo, or Bing, it is copyright infringement, which can possibly become a lawsuit.

“White Hat” SEO – Don’t be cheap. Make sure to hire a “White Hat” SEO firm that has and SEO copywriter who will write original SEO friendly content for your website.

5) Doorway Pages – This “Black Hat” SEO is where a page is keyword targeted to search engine spiders only. However, when a web surfer goes there, they never even see that content and it takes them to another completely different page.

“White Hat” SEO – Use SEO analysis of your site and upgrade your search engine ranking by making your site relevant on the Internet with quality content that real customers want to find and other sites want to link to.

The combination of your business expertise a legitimate SEO company is valuable. There is no shortcut to ranking quickly that is worth getting banned from Google, Yahoo, or Bing. If you don’t know SEO techniques, find a quality SEO company that knows the ins and outs of Internet marketing and search engine ranking.

You wouldn’t try to operate on your own leg if you didn’t know surgery or medicine. Find a good Denver SEO company and request a consultation or website evaluation. Talk to at least two “White Hat” SEO companies. You’ll learn a lot from how they interact with you. Most importantly, check the work and results for past clients more than 3 months ago.

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LONDON, ENGLAND, June 23, 2010 /24-7PressRelease/ — Designed to specifically support Schwarzkopf’s home hair colour brands – LIVE XXL and the new Palette range – Mason Williams are launching Schwarzkopf into the social media arena starting with branded Twitter site http://www.twitter.co.uk/lovehaircolour and LoveHairColour.co.uk blog.

Launching this week, the sites seek to build loyalty with existing fans of Schwarzkopf brands and also raise awareness amongst those female consumers who have questions about hair colouring at home.

Said Account Director Helen Parker “We’ve been engaging with bloggers and micro bloggers for sometime now, providing products for review and even creating content such as ‘how to’ videos.

After stumbling across a LIVE XXL Facebook fan site and monitoring just how many people ask questions about home hair colour online; launching a platform to engage with these people directly seemed like a logical step.

Lovehaircolour will feature expert advice, trends and celebrity looks in a live arena which will allow us to open up this two-way dialogue and we hope provide genuinely interesting content for our consumers and media.”

Commenting upon Schwarzkopf’s commitment to social media, Senior Brand Manager Camila Lobo-Guerrero said: ” The media landscape has changed so much over recent years with ‘everyman’ now having a voice. We feel that by embracing and engaging with ‘citizen’ journalists it’s yet another opportunity to build our brand.”

Ms Parker added “We feel that social media should be an integral part of any PR strategy and in some respects is overtaking more traditional media. Online platforms are so fast-paced and ever-changing, we’re excited to see where we can go with it.”

Mason Williams will be utilising their recently appointed SEO and digital marketing team to provide in depth evaluation and tracking of the impact on brand loyalty and consumer awareness.

For more information please call Cait Tabbinor on 0845 0941 007 or email cait@mason-williams.com

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