What is the definition of “White Hat” SEO? “White Hat” means that the Denver SEO company doing your SEO engineering is using “best practices” methods that search engines condone and allows for a positive web user experience. These
SEO methods are better for your long-term ranking and Internet reputation in search engine algorithms.

Business Oceans Marketing does Denver SEO for companies nationwide. Visit them at www.businessoceans.com/denver-seo

When an SEO company uses quality, “White Hat” SEO techniques for your website ranking, the search engine algorithms will NOT penalize or ban your website from ranking in SERPs (Search Engine Ranking Pages). This is important to your Internet marketing campaign as it can take quite a long time to get a release from Google’s penalty box to start ranking again.

If “White Hat” SEO best practices are good SEO techniques. What are bad SEO techniques called? Bad methods are referred to as “Black Hat” SEO.

Some “Black Hat” SEO methods to avoid are:

1) Keyword Stuffing – This basic “Black Hat” SEO is when a webpage has too many of the keyword phrases all over the website. If you are a “Denver SEO Company” for example, you can’t have “Denver SEO Company” written 500 times on one webpage.

“White Hat” SEO – Have a qualified Denver SEO company do “Keyword Density” analysis on your website to learn the safe percentage of keywords to use within your content.

2) Hidden or Tiny Text – This old “Black Hat” SEO is when a webpage has keyword text programmed to be the same color as the background of page so users cannot see it or they make the Keywords very small, I.E. using a 3-point font. The search engine algorithms and spiders can see this technique and will penalize your SERP for doing it.

“White Hat” SEO – Make your SEO content user friendly and natural. Web users prefer well-written, relevant content. You can still have SEO friendly keywords in your content that search engines will find and rank.

3) Cloaking – This “Black Hat” SEO is when search engines index a page for one type of content, but when a web surfer goes to the page, it is totally different.

“White Hat” SEO – Create a real webpage or a real website that actually offers the service or product that is indexed in the code. Yes, it does take 3-6 months to rank when done with legitimate SEO methods, but it will be worth it in the long run.

4) Duplicate Web Sites – This “Black Hat” SEO is when a web designer copies the content on a high ranking site and changes just a few elements, but keeps most of the identical content. This not only will get you banned from Google, Yahoo, or Bing, it is copyright infringement, which can possibly become a lawsuit.

“White Hat” SEO – Don’t be cheap. Make sure to hire a “White Hat” SEO firm that has and SEO copywriter who will write original SEO friendly content for your website.

5) Doorway Pages – This “Black Hat” SEO is where a page is keyword targeted to search engine spiders only. However, when a web surfer goes there, they never even see that content and it takes them to another completely different page.

“White Hat” SEO – Use SEO analysis of your site and upgrade your search engine ranking by making your site relevant on the Internet with quality content that real customers want to find and other sites want to link to.

The combination of your business expertise a legitimate SEO company is valuable. There is no shortcut to ranking quickly that is worth getting banned from Google, Yahoo, or Bing. If you don’t know SEO techniques, find a quality SEO company that knows the ins and outs of Internet marketing and search engine ranking.

You wouldn’t try to operate on your own leg if you didn’t know surgery or medicine. Find a good Denver SEO company and request a consultation or website evaluation. Talk to at least two “White Hat” SEO companies. You’ll learn a lot from how they interact with you. Most importantly, check the work and results for past clients more than 3 months ago.

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Launching this week, the sites seek to build loyalty with existing fans of Schwarzkopf brands and also raise awareness amongst those female consumers who have questions about hair colouring at home.

Said Account Director Helen Parker “We’ve been engaging with bloggers and micro bloggers for sometime now, providing products for review and even creating content such as ‘how to’ videos.

After stumbling across a LIVE XXL Facebook fan site and monitoring just how many people ask questions about home hair colour online; launching a platform to engage with these people directly seemed like a logical step.

Lovehaircolour will feature expert advice, trends and celebrity looks in a live arena which will allow us to open up this two-way dialogue and we hope provide genuinely interesting content for our consumers and media.”

Commenting upon Schwarzkopf’s commitment to social media, Senior Brand Manager Camila Lobo-Guerrero said: ” The media landscape has changed so much over recent years with ‘everyman’ now having a voice. We feel that by embracing and engaging with ‘citizen’ journalists it’s yet another opportunity to build our brand.”

Ms Parker added “We feel that social media should be an integral part of any PR strategy and in some respects is overtaking more traditional media. Online platforms are so fast-paced and ever-changing, we’re excited to see where we can go with it.”

Mason Williams will be utilising their recently appointed SEO and digital marketing team to provide in depth evaluation and tracking of the impact on brand loyalty and consumer awareness.

For more information please call Cait Tabbinor on 0845 0941 007 or email cait@mason-williams.com

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The CFVA is Colorado’s largest and oldest media production organization with hundreds of members comprised of both individuals and businesses. Concerto Internet Marketing is a new Denver-based SEO and Web design firm that specializes in working with small businesses such as dental offices and plastic surgery practices.

The CFVA’s Colorado Production Resource Guide lists everything from pre-production and development specialists to crew workers to post production and even multimedia companies such as Web design firms.

Concerto Internet Marketing, LLC is a Denver SEO firm that specializes in working with doctors (primarily dentists and plastic surgeons) and other small businesses. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com

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Not knowing what SEO is all about puts the small business owner at a big disadvantage when they are shopping for an SEO provider. SEO is the process of getting a website ranked highly on Google and the other search engines when prospective customers do a search for a provider who offers their services. According to Washborough, the process is very complex, and not every provider goes about doing it the same way. Some SEO providers take short cuts. “Often the small business owner ends up making a decision based on cost alone,” says Concerto, “which is a big mistake, because the people who don’t charge a lot for their services are usually the ones who take short cuts, or just plain don’t do the work that they promise.”

Even when the prospective SEO buyer finds an SEO company that seems to know what they are doing, he finds himself having to explain his business to the SEO person, and often the business owner’s priorities get lost in translation. “SEO, at its most basic level is about keywords. If the SEO company doesn’t know what your priority keywords are, and how the various keywords are weighted compared to one another, they may be spinning their wheels and wasting your money going after keywords that you don’t care about,” says Concerto.
Concerto Internet Marketing has niche experience working with medical providers, specifically dentists and cosmetic surgeons. Concerto’s owner explains that this gives him a big advantage. “I know the doctor’s business. I know that while ‘teeth whitening’ may get a lot of search traffic, it’s not what makes the client a lot of money. I know that ‘cosmetic dentistry’ may be a very desirable keyword for him, but I also know enough about dentistry to ask the dentist, ‘Do you want to go after general dentistry patients as well?’ If so, then ‘dentist’ becomes a huge priority. You have to know the client’s business in order to accurately and effectively represent him online.”

Concerto Internet Marketing is a Denver SEO firm, opening its doors in May. Contact them if you would like to know more about how SEO can help your small business.

About Concerto Internet Marketing, LLC

Concerto Internet Marketing, LLC is a Denver SEO firm that specializes in working with doctors (primarily dentists and plastic surgeons) and other small businesses. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com

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PR Log (Press Release) – Jun 03, 2010 – Los Angeles, California: SEO Marketing or also know as Search Engine Optimization is an Art and a Science according to Elite SEO Marketing, one of the leading players in the SEO arena. “SEO is definitely a combination of Art (Creative out of the box thinking, and an innovative marketing approach), and Science (Technical know-how)”, says Alex Blitshteyn, President and head of business development at Elite SEO Marketing who operates EliteSEOMarketing.com.

There are a lot of different but equally important factors when it comes to having a successful internet marketing campaign in today’s competitive online marketing environment! Partnering up with a well known, well established SEO Marketing company is crucial in order to sustain visibility online in your particular business sector. On the other hand if you choose a company that is very inexperienced, that doesn’t have proof of work that they already done for their clients, who are very aggressive to get your business, chances are your marketing campaign will fall well short of your expectations. Having a great partner to guide you through the murky waters of internet marketing is extremely important in order to successfully place your company in front of millions of prospects who are in need of services or products that your company is providing.

Elite SEO Marketing has proved time and time again that they are the best Search Engine Optimization Company on the block! They are also ranked by TopSEOs as the 23rd best company in the world to provide search engine marketing. However, their area of expertise does not end in search marketing. They are a full service online marketing provider specializing in Pay Per Click Management, Video Commercial, Blogging, etc… There is nothing that they do not do, and they can help with all of your online marketing needs.

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“We provide SEO Services at the JM Internet Group,” explained Dr. Jason McDonald, SEO Director. “But, our training emphasizes empowering business owners and marketers to understand themselves the in’s and out’s of search engine optimization. Many SEO companies, in contrast, obfuscate their knowledge of SEO and some even attempt to keep their clients in the dark about how SEO really works. Our objective is to empower students to either a) do it themselves, or b) be educated, pro-active partners with their SEO service company and thereby truly assist in getting their company to the top of Google.”

We provide SEO Services at the JM Internet Group For more information on the June classes, including the free ‘Top Ten Free SEO Webinars,’ go to:
*http://www.jm-seo.org/

Note that in addition to the ‘Top Ten Free SEO Tools’ class the JM Internet Group will also provide, on June 8th, a special free webinar on Google Local, Yelp, and AdWords for Local Search. For businesses interested in local search SEO opportunities, this is an excellent free learning seminar.

SEO Training Class Schedule – Learn SEO Online:

June 8: Get Local: Google Local, Yelp, and AdWords for Local Search
June 9 & 16: Top Ten: Top Ten Free Tools for SEO / Search Engine Optimization
June 22: Keywords: How to Generate Great Keywords for Great Google Rank
June 23: Page Tags – Quick Boost – Use Page Tags to Improve your Google Rank
June 24: Link Strategies: The Who, What, Where, When and How of Getting Good Links for SEO
June 25: News: News You Can Use – Using News as an SEO Opportunity -
June 28: Google Rank: Monitoring Your Google Rank, and Leveraging it for SEO and PPC
June 29: Website Structure: Creating the Best Topology for Google Rank
June 30: Metrics: Tools for Measuring Your Website SEO and Performance
July 1: AdWords: SEO for AdWords

Los Angeles, New York, Chicago – SEO Service Needs
The classes are all taught online, in Webinar, format, but the JM Internet reaches out to companies across the USA that may be seeking SEO services. In fact, some of the most common SEO search queries involve the major metropolitan areas as in ‘SEO Services Los Angeles,’ or ‘SEO Service Company New York.’ The point here is to emphasize that even if your company is located in Los Angeles, New York, Chicago or any other city large, small or medium in the USA or Canada, the JM Internet Group’s online SEO training can help you educate yourself before engaging an SEO Service provider.
“SEO may be local, but you should learn globally,” quipped Dr. McDonald.

About JM Internet Group
The JM Internet Group provides SEO training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.

Contact:
JM Internet Group, Media Relations
Web. http://www.jm-seo.org/
Email: jm.internetgroup(at)gmail(dot)com
Tel. +1-510-713-2150

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Top SEOs (denver seo company) is a professional assessment body that identifies and ranks the best internet marketing agencies and tools, and has been praised for its rigorous evaluation process and analysis of over 4000 firms. It only awards top rankings to agencies recognised for using ethical ‘white hat’ SEO tactics, rather than risky ‘black hat’ tactics which can lead to a website being blacklisted by Google.

“Achieving a top six ranking is a wonderful achievement and a great recognition of our ethical SEO practices,” said SEO Positive’s Operations Director Ben Austin, “Whilst we’re still a relatively young company, we’ve shown that we offer market leading expertise and one of the best client retention rates in the industry.”

SEO Positive has steadily built a reputation for ethical SEO due to the transparent way in which it explains to clients how page one rankings are achieved. SEO can be a confusing process, but through the tools it provides and its team of account managers, SEO Positive aims to remove the confusion on search marketing.

One of the ways it assists clients, understand how SEO works, is through its unique Positive Reporting Suite. This provides clients with full access to a behind the scenes view of their SEO or PPC campaign and enables them to see exactly how their investment is being spent. Clients can review ranking reports, check their position in over 1000 search engines and access many other details to help them track the progress of their campaign.

Since being launched in 2007, SEO Positive has established itself as a market leader in ethical SEO, website design and pay-per-click advertising. It has now helped over 60 clients, from a variety of industries, to achieve first page rankings for their key search terms, helping them to secure a larger share of their online customer base.

SEO Positive has also recently expanded into a new head office at Victoria House, Chelmsford, to accommodate the growing team needed to deliver more page one rankings to its ever growing base of high calibre clients.

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During the official launch event, Google touts Buzz’ top five highlights that, off the record, officially trump other real-time platforms such as Twitter.  These items of interest include “auto-following,” where the user’s Gmail contacts and chat buddies automatically become reciprocal “followers,” which negate the user having to search for, find, and add contacts.  Google claims this aspect satisfies the user’s need to have the platform “just work.”

The second selling feature is the ability to share rich content quickly.  Users will be able to view images, videos, links, and content pulled from other applications as quickly and easily as they always wished other platforms worked, but which usually didn’t.  This allows the user to flip through their friends’ photos with zero delay, at sizes almost as large as the browser window.  Videos will be viewed in-line and in high quality resolution without opening a new window.  Sharing a link will also allow the user to “fetch” headlines and media from that site to display alongside their post, adding a very rich experience users will find refreshing and probably addicting.

Buzz will also allow easy switching between public and private sharing.  Just as in Gmail, users will have the ability to create different contact groups such as co-workers and family, as well as add custom groups.  Switching between groups or posting publicly is as easy as clicking the appropriate group from a drop-down menu while adding your post.  On the down side, the default setting is “public,” allowing your posts to be found by anyone unless you specifically pick another option.

Fourthly, a great feature of Google Buzz is the easy integration into the Gmail Inbox.  When a user’s post is commented on or replied to, an email will be sent to the user’s Inbox.  Unlike other applications, however, there will be no need to open a new window and enter a password; instead the email will open and you will be looking at the Google Buzz platform, with all the typical bells and whistles at your immediate control.

Finally, being Google, a “recommended” feature will also be available.  When a non-contact has added something Google feels would be of interest to the user (for example, when several of the user’s contacts have commented on a third party’s post), Google will post it to the user’s Buzz account with a “recommended” link next to it.  This link will explain the reason for the recommendation and allow the user to show whether they are interested or not interested.  Over time, the user’s interest, or lack thereof, will “teach” Google about their preferences for future recommendations.

With all this new technology at our fingertips, are there any downsides to Google Buzz?  For one thing, many people are expressing their great concern over the lax nature of Buzz’ privacy policy: unless a user manually changes their privacy settings, anyone will be able to access their profile and see the contacts they email or chat with most often.

Another cause for concern for some businesses: will this new platform add to Google’s highly integrated system, further cement Google’s monopoly online (including mobile devices), and stunt the growth of other businesses such as Microsoft?  How will this affect other companies?  It will be necessary to keep on top of all changing technology platforms to best communicate your brand as users’ preferences change.  In the meantime, many companies are already jumping on-board in an attempt to take advantage of the internet’s latest and greatest.

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“The SaaS movement is driving new demands for identity management and Single Sign-On (SSO) capabilities for multiple applications,” said Jeffrey M. Kaplan, Managing Director of THINKstrategies and Founder of the SaaS Showplace. “Ping Identity’s new certification program permits SaaS providers to obtain standards-based SSO interoperability without having to invest additional time and dollars so they can focus their resources on better serving their customers.”

According to Mike Desai, Ping Identity’s Director of Business Development and Strategic Cloud Alliances, “The Ping Certified SaaS Provider Program is designed to quickly and cost-effectively meet basic customer SaaS SSO needs, regardless of the SSO implementations that SaaS vendors may already have in place. The program also responds to sophisticated SSO connectivity requirements that are surfacing with SaaS mashups like SuccessFactor’s recently launched SuccessCloud platform, designed to connect third-party applications and data from other business systems with the SuccessFactors Business Execution Software.”

“Ping Identity already helps a number of SuccessFactors customers with SSO access to our Business Execution Software Suite,” said Tom Fisher, Vice President, Cloud Computing, SuccessFactors. “As a Ping Certified SaaS Provider, SuccessFactors can now guarantee SSO interoperability to our SuccessCloud customers for improved execution and maximized productivity and overall business performance.”

Under the terms of the Ping Certified SaaS Provider program, SaaS vendors work with Ping Identity Certification (PIC) experts to test and certify that the vendors’ SSO implementations work seamlessly with PingFederate® and PingConnect™. As a result:

• Ping Certified SaaS Providers can leverage Ping Identity technology to ensure their existing SSO solutions will interoperate with customers’ varying SSO protocol connectivity requirements.
• SaaS customers who are already using Ping Identity solutions to support their organizations’ other Internet SSO requirements can trust that Ping Certified SaaS Providers’ applications will integrate easily into their existing identity management processes.
• Ping Certified SaaS Providers can recommend Ping Identity’s SAML-based solutions for customers who don’t have SSO or who need an SSO solution that will work with the SaaS vendor’s application and the customer’s existing SSO implementations.

“As a Ping Certified SaaS Provider, Ping’s technology can work as an intermediary for customers that don’t support SAML, giving us the potential to never make any code changes again,” said Zoho Evangelist Raju Vegesna. “The program is a win-win for Zoho and our customers. Customers get solid SSO access to our tools and we stay focused on supporting them with the industry’s best online application suite.”

Ping Certified SaaS Providers receive free listings in Ping Identity’s Partner Directory, are automatically eligible to participate in Ping Identity’s referral program and have unlimited access to Ping Identity experts for assistance in on-boarding new customer connections through PingConnect, support. They also have an easy path to join Ping Identity’s SaaS Partner Program as their business requirements grow.

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Keith will come to your office and give you a demo of the SEO services that his company provides.  Please make sure you have at least a hour and fifteen minutes available because the SEO demo will give you a plethora of information on both on-page SEO and off-page SEO.