pingidentity.com

Denver, Colo. — January 20, 2010 — Ping Identity, the leader in Internet Identity Security, today announced a new certification program that makes it easier for Software-as-a-Service (SaaS) providers to guarantee their customers fast, easy Single Sign-On access to their on-demand applications. The Ping Certified SaaS Provider Program lets SaaS vendors who have already invested in a Single Sign-On technology test and certify that their SSO implementations work seamlessly with Ping Identity’s Internet SSO solutions.

“The SaaS movement is driving new demands for identity management and Single Sign-On (SSO) capabilities for multiple applications,” said Jeffrey M. Kaplan, Managing Director of THINKstrategies and Founder of the SaaS Showplace. “Ping Identity’s new certification program permits SaaS providers to obtain standards-based SSO interoperability without having to invest additional time and dollars so they can focus their resources on better serving their customers.”

According to Mike Desai, Ping Identity’s Director of Business Development and Strategic Cloud Alliances, “The Ping Certified SaaS Provider Program is designed to quickly and cost-effectively meet basic customer SaaS SSO needs, regardless of the SSO implementations that SaaS vendors may already have in place. The program also responds to sophisticated SSO connectivity requirements that are surfacing with SaaS mashups like SuccessFactor’s recently launched SuccessCloud platform, designed to connect third-party applications and data from other business systems with the SuccessFactors Business Execution Software.”

“Ping Identity already helps a number of SuccessFactors customers with SSO access to our Business Execution Software Suite,” said Tom Fisher, Vice President, Cloud Computing, SuccessFactors. “As a Ping Certified SaaS Provider, SuccessFactors can now guarantee SSO interoperability to our SuccessCloud customers for improved execution and maximized productivity and overall business performance.”

Under the terms of the Ping Certified SaaS Provider program, SaaS vendors work with Ping Identity Certification (PIC) experts to test and certify that the vendors’ SSO implementations work seamlessly with PingFederate® and PingConnect™. As a result:

Ping Certified SaaS Providers can leverage Ping Identity technology to ensure their existing SSO solutions will interoperate with customers’ varying SSO protocol connectivity requirements.
SaaS customers who are already using Ping Identity solutions to support their organizations’ other Internet SSO requirements can trust that Ping Certified SaaS Providers’ applications will integrate easily into their existing identity management processes.
Ping Certified SaaS Providers can recommend Ping Identity’s SAML-based solutions for customers who don’t have SSO or who need an SSO solution that will work with the SaaS vendor’s application and the customer’s existing SSO implementations.
“As a Ping Certified SaaS Provider, Ping’s technology can work as an intermediary for customers that don’t support SAML, giving us the potential to never make any code changes again,” said Zoho Evangelist Raju Vegesna. “The program is a win-win for Zoho and our customers. Customers get solid SSO access to our tools and we stay focused on supporting them with the industry’s best online application suite.”

Ping Certified SaaS Providers receive free listings in Ping Identity’s Partner Directory, are automatically eligible to participate in Ping Identity’s referral program and have unlimited access to Ping Identity experts for assistance in on-boarding new customer connections through PingConnect, support. They also have an easy path to join Ping Identity’s SaaS Partner Program as their business requirements grow.

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hp.com

HP today announced plans to expand its Software-as-a-Service (SaaS) offering across its Business Technology Optimization (BTO) portfolio to help customers quickly and cost-effectively maximize the value of their software implementations.

The HP BTO software portfolio helps customers better manage their IT projects and services, ensure the quality and performance of their IT applications, and monitor their online businesses.

SaaS, also known as software “on demand,” is a model in which software is developed, hosted and operated for use by customers over the Internet. Customers do not own the software itself, but rather pay to use it.

HP plans to offer IT Service Management through the SaaS delivery channel, in addition to its current offering of Business Availability Center, Quality Center, Performance Center and Project and Portfolio Management Center products.

HP’s SaaS customer base now includes more than 670 companies, both large and small and in a variety of industries. These customers include Elsevier (publishing), Cardinal Health (healthcare), Lafarge North America (manufacturing), Akamai Technologies (information technology) and DBS Bank (financial).

As part of its SaaS offering, HP deploys experts to help customers remotely manage the performance and availability of business-critical applications. Since customers do not have to make long-term investments in technology infrastructure or staff training to use HP SaaS, it can help free up scarce IT resources to focus on other priorities. Customers can begin using software delivered through HP SaaS in a matter of weeks and, therefore, receive business benefits from their IT initiatives faster.

“HP SaaS enables customers to immediately gain the benefit of our software without significant start-up costs and training,” said Marc Olesen, vice president, Software-as-a-Service, HP. “With our BTO software offering, customers can focus on their critical IT business initiatives while HP focuses on enabling their IT organization to operate more efficiently.”

HP Business Technology Optimization solutions available through SaaS

HP Software BTO solutions that are available via SaaS today include:

Business Availability Center – Manages the health of business services and applications and optimizes their availability, performance and effectiveness.
Quality Center – Governs quality processes, automates software testing across application environments and manages the release process to enable better informed decisions.
Performance Center – Assists with the analysis and validation of application performance against business requirements and mitigates the risk associated with application deployment and upgrades.
Project and Portfolio Management Center – Standardizes, manages and captures the execution of project and operational activities, and provides critical information to assist real-time decision making.
“The value of IT management software is not derived from its deployment,” said Ray Paquet, managing vice president, Gartner. “Rather, the benefit comes from its use. Software-as-a-Service helps organizations quickly unlock the value to the business.”

Deploying HP BTO offerings via SaaS can help customers by:

Offering a pre-deployed infrastructure and team of experts;
Mitigating risk associated with installation, performance, testing and other foundation activities;
Maximizing the full value of HP software products through best practices and ongoing mentoring;
Enabling customers to focus on their business while HP runs the solution; and
Offering a choice between SaaS or on-premise deployments. For example, regardless of their organizational maturity, businesses can rapidly adopt and implement HP solutions using HP SaaS for BTO with the option to go on-premise in the future.
“Elsevier relies heavily on the performance and availability of online business services to meet the needs of our customers,” said Graham Ledger, support manager for ITSM tools at Elsevier, a leading global publisher of scientific journals in Europe. “We needed to ensure that our customers were not the first people to identify and report any performance or availability issues with critical business services. HP SaaS has given us the ability to rapidly move from monitoring ‘boxes and wires’ to the performance of our core business processes.”

“We use HP SaaS for end-user availability monitoring of numerous key internal and externally facing applications aimed at improving people’s lives,” said Don Jackson, performance engineering architect for Cardinal Health, an Ohio-based provider of products and services to the healthcare industry. “HP’s pre-deployed infrastructure and team of experts help ensure that we are notified immediately with actionable information upon critical application failures and slowdowns.”

“We were drawn to software as a service at the beginning of a major ERP project,” said Caleb Wood, vice president, enterprise infrastructure, Lafarge North America, a diversified supplier of construction materials in the U.S. and Canada. “HP SaaS provided rapid turnaround without spending time on additional infrastructure or building in-house skill sets. The decision to use SaaS instead of on-premise was obvious because we could derive the value immediately as well as enjoy the freedom of flexibility as our business and technology evolves.”

“HP helps our organization validate performance improvement and quality of doing business over the Internet,” said David Hale, solution advisor, Akamai Technologies, a Massachusetts-based service provider for accelerating content and applications online. “HP SaaS confirms that Akamai acceleration services optimize the performance and availability of our customers’ content and applications. Using a third party service like HP SaaS is an important method for reinforcing our business value.”

“In order to ensure our credit card system functions at the optimum level, we tap on HP’s quality management offerings to manage and track application defects,” said Ms Tan Hui Kheng, senior vice president, DBS Bank, a Singapore-based financial institution. “By utilizing the offerings through HP SaaS, we have been able to achieve cost and resource efficiencies, enabling us to focus on strategic projects for the business.”

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Fusionbox :: Denver Internet Marketing Agency A Featured Article from the Fusionbox Blog SEO Strategies: Optimize Online Press Releases by Nick Yorchak

In a fiercely competitive online atmosphere, press releases can be a valuable resource for increasing
your company’s overall visibility, but only if they’re optimized effectively. Remember, this tactic is no
longer just about publicizing your latest news. Instead, it’s about creating visibility through multiple
channels that allow you to connect through content, reaching those audience segments that are relevant
to your company and purpose.

When optimized correctly, online press releases can do all of the following: ●Boost Search Engine Rankings for SEO
●Drive Targeted Traffic
●Build Brand Awareness
●Save Money onPay-Per-C li ck Campaigns
●Usurp Position From Competition on SERPs (Search Engine Results Pages)

Despite these numerous benefits, however, many companies continue to use unoptimized press releases
that don’t work as well as they could. Instead, these lazy releases stagnate in Deleted folders and are
never indexed by the major search engines. Remember, this isn’t a traditional press release like
Grandma used to write.

Unlike traditional press releases, which were succinct and written with readers in mind, online press
releases need to be more carefully crafted. An online press release (likeSEO in general), is half art and
half science – in addition to appealing to readers, they need to be optimized for search engines in order
to drive results. A few simple modifications could increase their effectiveness drastically, providing far
more SEO benefit to your online presence than they would have otherwise.

So how do you write and optimize an online press release that will drive tangible results? First and foremost, employ common sense and reason. No one wants to read something that isn’t newsworthy, and these type of releases won’t garner any publicity. In fact, according to a DM News survey, 98 percent of journalists are online every day, and almost 75 percent are searching for press releases. So before you write anything, ask yourself if the story you’re thinking about publicizing is newsworthy. As a member of your industry, whatever that may be, wouldyou take the time to read it?
If not, don’t waste your time. Wait for a story that will make a splash and matter to your audience.

Next, identify the keywords your press release will utilize. Align them with the keywords and phrases you’re already optimizing in order to derive the highest SEO benefit. In order to make sure you’rechoosing those with the most potential, start with some quick competitive analysis. This can be done by
performing a News search that includes your keyword on Google, Yahoo, Ask, MSN, or any other
popular search engine.
Looking at the results page, you’ll know if this is the right keyword or phrase to chase? How? By the amount of competition it presents. If you notice that most of the results are spread out over a longer time span, this keyword is a good opportunity because there clearly isn’t as much competition. On the other hand, if your search turns up ten stories from the past few days, you’ll know that this term is much more competitive due to the many stories you’re competing against. Now that you’re aware of the competitive landscape, determine the amount of flexibility you have to
work with. As I mentioned before, if you’re attempting to enter a space that’s crowded with recent
news, you’ll need to focus on a single keyword phrase, while if you have more flexibility, you can
chase several permutations of your keywords.
In the end, it’s a better idea to focus on specific online niches, crafting your press release in a way that you know will appeal to your potential readers. Your press release will be much more potent if it gets noticed within a specific sector than if it languishes away in relative obscurity, hidden somewhere in a crowd of similar stories. This simple research phase can make all the difference in whether your press release gets noticed, but it’s often the most overlooked aspect of this strategy. Don’t get trapped milling around in the virtual crowd – stand out and get noticed by optimizing around the keywords that hold the most potential.

Once you’ve completed this critical research step, you will have identified the most potent keywords with which to write your press release. Now you’re finally ready to start writing! Start with the headline, the most important part of your press release. Include your most competitive keywords in this headline. While it may be tempting to simply combine all of your keywords, it’s ple:

“Fusionbox, a Denver SEO agency, recently lauched a new microsite devoted to search engine
optimization (SEO) strategies. The company, which specializes in search engine marketing
(SEM), web design, and web development, needed a unique platform to reach clients looking
for optimization solutions and showcase their SEO services.”

Rather than using the same keyword phrase repetitively and sounding like a broken record (which
drives human readers away), this sentence sprinkles other keyword combinations that expand the SEO
value of the release without detracting from readability.

Be creative here. Don’t try to overload on keywords or your release won’t flow like good writing
should. A good rule of thumb is to write with an eye for your keywords, incorporating them into the
release when natural opportunities appear.

Once you’ve finished writing your release, read over it again and circle your keywords in red. Does it sound natural or look like a finished New York Times word search? If so, take a step back and ensure your work flows while maintaining general SEO copywriting best practices and a healthy keyword density. Next, look for instances of your keywords where you could include ab ack li nk to your site. This will allow you to build valuable incoming links to your site, which are a major determinant of search engine positioning. Remember to use the full URL in your link if you can’t employ anchor text, as this will ensure your link is indexed and available to search engines and readers alike.

Finally, you’ve finished writing your optimized press release. Now you’re ready to begin the
submission process. There are an infinite number of press release sites on the Internet, but some are far
superior to others. Before you go about submitting anywhere and everywhere, make sure the sites
you’re submitting content to are crawled by the major search engines, or else you won’t get any SEO
benefit from your release.

Many of the more popular distribution services are indexed by Google News, Yahoo News, and others,
but make sure by searching for related stories on these engines and noting where the top results
originate. This way, you’ll get a better idea of which distribution channels specific search engines
favor.

Target these for your own release to ensure your content will be visible where it matters, especially as universal search rolls onto the scene, showing News links among the regular search results. As you can see, optimizing your press release is a somewhat complex endeavor. Still, considering that an optimized release is an essential ingredient to a search engine marketing (SEM) campaign for its ability to boost search engine rankings, drive targeted traffic, build brand awareness, and even help you gain digital real estate on the SERPs (search engine results page), the juice is definitely worth the
squeeze.

Just observe the best practices I’ve described above and you’ll build your online presence in this
fiercely competitive online atmosphere where visibility is everything. An optimized release will allow
you to connect with your target audience through content while deriving tangible SEO benefits. It is imperative that your headline remains both condensed yet descriptive. Think like a journalistand or a searcher here. Stick to the basics, providing the essential facts and thewho,what,where,when, and why. All of the major search engines start by looking for keywords in headlines, so be sure to give them what they’re looking for in order to capitalize on relevancy. Observe these rules and you’ll also attract those all important human readers. After you’ve crafted the headline, it’s time to start writing the body of your press release.

Begin by isolating several related phrases to maximize your SEO potential. For example, if you’re publicizing the
launch of your new SEO site, your headline may be something like “Fusionbox Launches SEO
Microsite.” Don’t fall victim to the constraints you’ll encounter with the use of just one keyword or phrase. Instead, use a web of related keyphrases to expand your reach. Alternate permutations like” Fu si onbox Launches Search Engine Optimization (SEO) Microsite,” for example, will invariably broaden your scope and influence. These various combinations allow your release to appear in News results for these related phrases as well.

Try rotating various combinations of keywords in the body of the release as well to create more diversity and cover more ground. For example:
“Fusionbox, a Denver SEO agency, recently lauched a new microsite devoted to search engine
optimization (SEO) strategies. The company, which specializes in search engine marketing
(SEM), web design, and web development, needed a unique platform to reach clients looking
for optimization solutions and showcase their SEO services.”

Rather than using the same keyword phrase repetitively and sounding like a broken record (which
drives human readers away), this sentence sprinkles other keyword combinations that expand the SEO
value of the release without detracting from readability. Be creative here. Don’t try to overload on keywords or your release won’t flow like good writing should. A good rule of thumb is to write with an eye for your keywords, incorporating them into the release when natural opportunities appear.

Once you’ve finished writing your release, read over it again and circle your keywords in red. Does it sound natural or look like a finished New York Times word search? If so, take a step back and ensure your work flows while maintaining general SEO copywriting best practices and a healthy keyword density. Next, look for instances of your keywords where you could include ab ack li nk to your site. This will allow you to build valuable incoming links to your site, which are a major determinant of search engine positioning. Remember to use the full URL in your link if you can’t employ anchor text, as this will ensure your link is indexed and available to search engines and readers alike.

Finally, you’ve finished writing your optimized press release. Now you’re ready to begin the
submission process. There are an infinite number of press release sites on the Internet, but some are far
superior to others. Before you go about submitting anywhere and everywhere, make sure the sites
you’re submitting content to are crawled by the major search engines, or else you won’t get any SEO
benefit from your release.

Many of the more popular distribution services are indexed by Google News, Yahoo News, and others,
but make sure by searching for related stories on these engines and noting where the top results
originate. This way, you’ll get a better idea of which distribution channels specific search engines
favor.

Target these for your own release to ensure your content will be visible where it matters, especially as universal search rolls onto the scene, showing News links among the regular search results. As you can see, optimizing your press release is a somewhat complex endeavor. Still, considering that an optimized release is an essential ingredient to a search engine marketing (SEM) campaign for its ability to boost search engine rankings, drive targeted traffic, build brand awareness, and even help you gain digital real estate on the SERPs (search engine results page), the juice is definitely worth the
squeeze.

Just observe the best practices I’ve described above and you’ll build your online presence in this
fiercely competitive online atmosphere where visibility is everything. An optimized release will allow
you to connect with your target audience through content while deriving tangible SEO benefits.

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Denver SEO » WebStyley Blog » Improve Sales through SEO

Every company wants to get the most out of their advertising dollars to increase sales and gain qualified leads. This is true for businesses large and small. However, some companies manage to receive better return on investment because of their keen ability to locate and utilize profitable and affordable marketing channels. So what marketing strategy can provide your company with pre-qualified leads that have already shown interest in your company? What marketing strategy has the ability to expose your company to a brand new consumer that has never even heard of your business? The answer is straight forward and simple – SEO aka search engine optimization.

Search engine optimization (SEO) is arguably one of the most profitable and affordable advertising strategies available to businesses today. SEO has transformed into a marketing process that allows for companies to experience rapid and continued growth in targeted markets. Effective SEO strategies and techniques have boosted business sales and online presence for businesses throughout the world. Everyday, more and more businesses are turning to search engine optimization to attract new customers and increase the visibility of their companies.

So why is SEO so effective in boosting sales and attracting new customers? Think about it, when a buyer is looking to purchase a new product where is the first place the majority of today’s consumers go to find what they need? It is safe to say the answer is most likely Google. Google is responsible for around 80% of global searches and has since eliminated archaic means of locating companies, such as the phone book, classifieds, and other tedious, uninformative forms of advertising. Consumers love to use Google to find products and services because the search engine quickly provides the user with thousands of websites and webpages that are specifically targeting their needs. The consumer is then able to quickly and easily click through as many websites as they need until they feel comfortable with a company or product.

The only problem is only 10 websites are shown on each page of Google and it is rare that a consumer looks past page 2 of the search engine. So what does this mean if you are not on the first page for search terms relevant to your company? Well, it basically means you are not going to be found and a new potential customer will not click on the link to your website. Basically the potential customer has no idea your business exists and has likely chosen another company to fulfill their needs.

So don’t let your expensive and professionally designed website go unnoticed in search engines. Expect more from your company website and consider a full SEO campaign that targets specific keywords and phrases that are relevant to your products or services.

A successful SEO campaign should begin only after careful research and analysis of your current website, competitors, keywords, and targeted search terms. Once a full analysis has been completed, it is important to make all on-page SEO alterations and additions. On-page SEO could include; meta tags, title tags, content rewrites, keyword placement, alternative image text, and other important factors. Once all of these factors have been addressed an aggressive and targeted link-building campaign should be deployed. Link-building can and should consist of article marketing, press releases, blog posts, social media, social bookmarking, classified ads, and directory submissions. When appropriate, blog and forum comments are also a form of link-building – limit this type of link-building because it can be considered spamming if it is not relevant or is redundant.

Search Engine Optimization (SEO) can be a very powerful marketing tool for your company. The impact of SEO is longer term and more affordable over time. A productive and effective SEO and internet marketing campaign has the capacity to eliminate conventional forms of marketing completely and help save your company thousands of dollars a year.

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Denver, CO, June 17, 2010 –(PR.com)– The Internet marketing firm which relocated to Colorado in 2008 has taken the lead in a very competitive market such as the restaurant industry to bring in new customers. The marketing strategies that the company has implemented have shown impressive results for restaurants as well as regular retail establishments in the area.

For El Dorado SEO owner Chris Arnell, the choice was obvious. “My Internet marketing company has always worked with small to medium sized businesses (SMB). We have always worked locally because I feel strongly that any marketing company worth its salt must know the area in which it markets. My style of doing business is conducive to restaurants that rely on a somewhat closer relationship with their customers.”

The restaurant marketing company plans on expanding its operation within the next year adding a do-it-yourself AdWords and Pay per Click training class that will teach SMBs how to properly manage AdWords campaigns on Google as well as Facebook. The knowledge gained from the program will allow Denver businesses to use more of their marketing budget on advertising as opposed to paying someone to manage their AdWords campaigns.

posted by el dorado seo on pr.com

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Posted by SEO Monger 25 September, 2010 / seomonger.com

Contrary to what it was like 50 years ago, providing great medical care and customer service is simply not enough if you want your medical practice to survive and thrive today. In order for medical practices to prosper, doctors must learn important medical marketing tactics and apply them consistently. It’s particularly important to have a strong marketing plan when the economy is in a slump, as it is now. The following are the 7 biggest medical marketing mistakes that you should avoid when promoting your medical practice.

Only putting an ad in the yellow pages and local newspaper
For many doctors, the extent of their medical marketing plans is to put an ad in the yellow pages and in the local newspaper. Not only is this the least cost effective of all marketing/advertising solutions, it is not nearly as effective as it used to be. Doctors need to update their marketing strategies, such as through leveraging the power of social media. By learning to market their practices on Facebook, Twitter, and other social media sites, doctors can reach more people and build a stronger reputation.

Cutting down the marketing budget during a slow economy
Many medical practices cut down their marketing budget when the economy is slow. Although it may seem logical to spend less when money is harder to come by, cutting down on marketing costs during a slow economy can be detrimental to the prosperity of your medical practice. Your practice will shrink and by the time the economy picks up again, you won’t be in the financial position to take advantage of the economy’s improvement.

Focusing on just one marketing action
In order to achieve success in medical marketing, you cannot focus on just one marketing action and expect it to bring you prosperity. Your best bet is to develop an effective marketing strategy that consists of a combination of different marketing actions. You will only end up overworked and in financial trouble if you pin all of your hopes on one strategy alone. Don’t put all your eggs in one basket when planning your medical marketing campaign.

Not hiring a Denver SEO Consultant or company to oversee your marketing campaign
It is critical to hire a Denver SEO Consultant or company to oversee all of your marketing activities to ensure that your campaign is headed in the right direction and that all of your staff members are a part of the campaign. A Denver SEO Consultant can implement an ongoing training program so your staff can understand the fundamentals of medical marketing. Furthermore, a Denver SEO Consultant or medical marketing company can be in charge of developing your campaign, enabling you and your employees to focus on other priorities, such as patient care. When hiring a marketing company or Denver SEO Consultant to oversee your campaign, make sure they have plenty of relevant experience, credentials, and a track record for success to back them up.

Implementing a medical marketing strategy that only consists of putting out a newsletter
While newsletters can be an effective part of a larger medical marketing campaign, putting out a newsletter alone is simply not sufficient as a marketing strategy. Marketing requires daily activities on your part to ensure success. Most of your patients and prospects will throw newsletters out without even reading them. The key to success is building a marketing campaign that enables you to develop a stronger connection and communication with your patients and prospects.

Not getting involved in the community
It’s a good idea for any doctor to get involved in the local community in order to generate some free PR and credibility. Learn about what is going on in your community and how you can help. Contribute time or funds into helping the community in order to generate positive PR. This kind of publicity can go a lot further than advertising. Not only will your visibility in the community increase, you will earn people’s respect.

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WEBWIRE – Monday, August 02, 2010
CONTACT INFORMATION
Michael Cordova
President
21st Century Technologies, Inc.
(303) 744-2178
michaelc@21stsoft.com
Denver SEO company 21st Century Technologies, Inc. is achieving phenomenal search engine ranking results by maximizing content distribution and engaging in social media marketing (SMM). 21st has been doing SEO since 1996 (http://www.21stsoft.com/search-engine-optimization-seo-sem/). 21st combines on-site optimization and website structure down to the code level with content distribution and off-site website promotion via multiple distribution channels including social media sites. Resulting SEO rankings are always in the top 3 positions for competitive keywords across all top search engines including Google.

“Combining strict on-site SEO with content distribution (http://www.21stsoft.com/wordpress-web-design-maximizes-lead-generation-by-distributing-content/) and website promotion via social media sites, ping hubs, RSS distribution sites and many other channels is an effective method to elevate a brand and increase search engine rankings”, says 21st President Michael Cordova.

Social media participation is exploding as seen by the fact that Facebook members recently topped half a billion members. Yesterday Twitter announced their 20 billionth tweet. Two months ago Twitter broke the 15 billion mark, and 5 months ago they hit 10 billion – evidence that social media usage is accelerating. Engaging with this rapidly growing channel is imperative for brand exposure.

Multiple channel distribution of a company’s brand and message is necessary to brand exposure and search engine rankings. Ping distribution sites, RSS feeds, search engines and social media site distribution channels ensure your brand and message get the maximum and most relevant exposure. Relevance is key. Placing your focused content in front of the eyes of people that fit your ideal prospect profile is critical.

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2009-08-22 23:43:08

What is the definition of “White Hat” SEO? “White Hat” means that the Denver SEO company doing your SEO engineering is using “best practices” methods that search engines condone and allows for a positive web user experience. These
SEO methods are better for your long-term ranking and Internet reputation in search engine algorithms.

Business Oceans Marketing does Denver SEO for companies nationwide. Visit them at www.businessoceans.com/denver-seo

When an SEO company uses quality, “White Hat” SEO techniques for your website ranking, the search engine algorithms will NOT penalize or ban your website from ranking in SERPs (Search Engine Ranking Pages). This is important to your Internet marketing campaign as it can take quite a long time to get a release from Google’s penalty box to start ranking again.

If “White Hat” SEO best practices are good SEO techniques. What are bad SEO techniques called? Bad methods are referred to as “Black Hat” SEO.

Some “Black Hat” SEO methods to avoid are:

1) Keyword Stuffing – This basic “Black Hat” SEO is when a webpage has too many of the keyword phrases all over the website. If you are a “Denver SEO Company” for example, you can’t have “Denver SEO Company” written 500 times on one webpage.

“White Hat” SEO – Have a qualified Denver SEO company do “Keyword Density” analysis on your website to learn the safe percentage of keywords to use within your content.

2) Hidden or Tiny Text – This old “Black Hat” SEO is when a webpage has keyword text programmed to be the same color as the background of page so users cannot see it or they make the Keywords very small, I.E. using a 3-point font. The search engine algorithms and spiders can see this technique and will penalize your SERP for doing it.

“White Hat” SEO – Make your SEO content user friendly and natural. Web users prefer well-written, relevant content. You can still have SEO friendly keywords in your content that search engines will find and rank.

3) Cloaking – This “Black Hat” SEO is when search engines index a page for one type of content, but when a web surfer goes to the page, it is totally different.

“White Hat” SEO – Create a real webpage or a real website that actually offers the service or product that is indexed in the code. Yes, it does take 3-6 months to rank when done with legitimate SEO methods, but it will be worth it in the long run.

4) Duplicate Web Sites – This “Black Hat” SEO is when a web designer copies the content on a high ranking site and changes just a few elements, but keeps most of the identical content. This not only will get you banned from Google, Yahoo, or Bing, it is copyright infringement, which can possibly become a lawsuit.

“White Hat” SEO – Don’t be cheap. Make sure to hire a “White Hat” SEO firm that has and SEO copywriter who will write original SEO friendly content for your website.

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LONDON, ENGLAND, June 23, 2010 /24-7PressRelease/ — Designed to specifically support Schwarzkopf’s home hair colour brands – LIVE XXL and the new Palette range – Mason Williams are launching Schwarzkopf into the social media arena starting with branded Twitter site http://www.twitter.co.uk/lovehaircolour and LoveHairColour.co.uk blog.

Launching this week, the sites seek to build loyalty with existing fans of Schwarzkopf brands and also raise awareness amongst those female consumers who have questions about hair colouring at home.

Said Account Director Helen Parker “We’ve been engaging with bloggers and micro bloggers for sometime now, providing products for review and even creating content such as ‘how to’ videos.

After stumbling across a LIVE XXL Facebook fan site and monitoring just how many people ask questions about home hair colour online; launching a platform to engage with these people directly seemed like a logical step.

Lovehaircolour will feature expert advice, trends and celebrity looks in a live arena which will allow us to open up this two-way dialogue and we hope provide genuinely interesting content for our consumers and media.”

Commenting upon Schwarzkopf’s commitment to social media, Senior Brand Manager Camila Lobo-Guerrero said: ” The media landscape has changed so much over recent years with ‘everyman’ now having a voice. We feel that by embracing and engaging with ‘citizen’ journalists it’s yet another opportunity to build our brand.”

Ms Parker added “We feel that social media should be an integral part of any PR strategy and in some respects is overtaking more traditional media. Online platforms are so fast-paced and ever-changing, we’re excited to see where we can go with it.”

Mason Williams will be utilising their recently appointed SEO and digital marketing team to provide in depth evaluation and tracking of the impact on brand loyalty and consumer awareness.

For more information please call Cait Tabbinor on 0845 0941 007 or email cait@mason-williams.com

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DENVER, CO, April 13, 2010 /24-7PressRelease/ — Concerto Internet Marketing LLC has joined the CFVA to promote the Association’s goal of strengthening the local media production community. “I plan on taking advantage of the educational programs and social networking opportunities. I also value the exposure that I get on the Colorado Production Resource Guide,” says Concerto Internet Marketing’s president Jonathan Fashbaugh.

The CFVA is Colorado’s largest and oldest media production organization with hundreds of members comprised of both individuals and businesses. Concerto Internet Marketing is a new Denver-based SEO and Web design firm that specializes in working with small businesses such as dental offices and plastic surgery practices.

The CFVA’s Colorado Production Resource Guide lists everything from pre-production and development specialists to crew workers to post production and even multimedia companies such as Web design firms.

Concerto Internet Marketing, LLC is a Denver SEO firm that specializes in working with doctors (primarily dentists and plastic surgeons) and other small businesses. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com

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