PRLog (Press Release) – Dec 16, 2009 – Link Farms are those websites which have tons of inward links which have the unrelated links and they provide links with each other. Search Engines do not tolerate such pages. They are considered to be unethical techniques of link building. People prefer not to get linked to such websites. So if you link to those websites, you will surely get devalued.

Below are some tips which help you identify a link farm:
1. Numerous amount of links are present on the webpage is a good idea to understand that it is link farm.
2. By linking to link farms, you can be penalized and even loose your page rank.
3. There is no worthy content on the webpage. All you will see there is inbound links. Think twice before going for it as search engines go for quality and not quantity.
4. The Link farm webmasters do not handle the websites properly.

Always prefer, to link to websites that have good quality. Try, to link to those websites that are related to your keywords. But it is no hard and fast rule to link only to keywords related sites.
Link exchange is a good practice to increase the traffic to your website. But you need to be very careful. If accidentally you link to some link farm you might get banned from the search engine. So be aware of the sites you link to. Do not link to site that has more than 50 links on a single page.

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businesswire.com

DENVER–(BUSINESS WIRE)–Since its origins in 2007, DrupalCamp Colorado (http://drupalcampcolorado.org) has grown substantially from 20 participants in the basement of a Boulder office to more than 300 with attendance expected to exceed 400 on June 10-12, 2011. Denver is in the top 10 of Drupal communities in the nation with thousands of users in the metro area.

“Angie is a great spokesperson for Drupal”
DrupalCamp Colorado, held at the King Center on the Auraria Higher Education campus, begins with a pre-conference web design training hosted by Lullabot and Chapter 3. The camp, featuring educational sessions on Drupal 7.0, appeals to a wide variety of web users and skill levels. Registration is $50 at http://drupalcampcolorado.org.

Drupal emerged in 2000 and quickly became a leading open-source content management system and application development platform, resulting in emerging job opportunities. Total job postings in Colorado have grown by more than 200 percent since 2007.

Angie “Webchick” Byron, a leader among the Drupal community and core maintainer of latest version Drupal 7, will give the keynote address. In 2008, Byron won Google-O’Reilly Open Source Award for Best Contributor.

“Angie is a great spokesperson for Drupal,” said Jon Clark, Business Development director at Aten Design Group and DrupalCamp Colorado organizer. “Not only does she love her work as a developer, but she’s really passionate about teaching others and encouraging involvement.”

There are a number of industry leaders sponsoring DrupalCamp Colorado including Aten Design Group, Commerce Guys and Applied Trust. Each will host sessions on topics from modern web typography, website maintenance to client relationships and e-commerce.

Key presenters include:

Aten Art Director Ken Woodworth and Lead Developer Scott Reynen, web typography
Aten CEO/Creative Director Justin Toupin
Jason Yee, developer, “Using Views Programmatically”
Ken Woodworth, “CSS3 and LESS: Faster, easier, more powerful CSS”
Commerce Guys Ryan Szrama, “Commerce Camp,” e-commerce development
AppliedTrust CEO Trent Hein and CTO Ned McClain, “Keeping the Lights On-Operations and Monitoring Best Practices” -maintaining websites post launch
A number of high profile organizations use Drupal 7’s adaptable tools, such as Whitehouse.gov, Examiner.com, and locally, the Jefferson Country Library.

At DrupalCon Chicago, the semi-annual international event, Toupin announced Denver will host the 2012 North America event, which attracts thousands of Drupal users worldwide.

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Owning an online business is a tough and dog eat dog world, and knowing about Denver Search Engine Optimization can make you that top dog. Knowing that if you are not on the top of the search engines that the chances of your website getting quality traffic is bare minimal. Many experiments show that 90% of searchers do not leave the front page and half of those do not even scroll down. So in this competitive world it is imperative that you keep a high ranking.

Denver SEO Firms will go through many processes to make sure that you achieve a high ranking and keep it. They go about doing this in many ways, and in such ways that are good and not frowned upon. Believe it or not there are SEO techniques that can get you banned from the search engines. These bad techniques are called black hat techniques and are done by creating an over excessive amount of links on a site.

Denver SEO Firms will not make use of these black hat techniques and will ensure that the traffic is coming from proper sites from proper back links. These back links are legit links that are placed in content on more popular sites of the same brand, make or profession of more popularity.

Search Engine Optimization is critical and should be well versed by any company that thinks about doing business through the internet. Having a higher rank in the search engines will prove that you are a trusted site, more and more people will then start to come to the website.

Many companies over look the usage of SEO work and think the internet will just work it out for them. When the internet is just like the world, it is not just going to put a website on the top of a search engine at random. But at the wants and needs of the people that use it.

More and more companies are coming to realize this and know that SEO is a valuable resource and it should not be overlooked. Having the competitive edge on the search engines is the key source of new customers and traffic to a website. And with this new found traffic you can take your company to places it has never imagined.

Another great feature of most Denver SEO companies is they offer many other services along with SEO work. Things such as Web Design, Web Hosting and Video Spokesman as well. All things to help a online business flourish with a new look or a new start.

As you can see these things should not be over looked and should be dealt with as soon as possible. The sooner you start aiming for the top the sooner you can have your online business soaring.

There are many companies that would love to help you in the quest of more revenue and profits in our online business. One that i have found that offers many services at a amazing price is Us Web Central. Not only offering excellent SEO work, but amazing web services as well. Good Luck! Also published at Improving Your Online Business With Denver SEO.

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morevisibility.com / February 8th, 2008 by Michael Buczek

There are many link strategies available that can help your site achieve the rankings you are looking for. You can submit your site to directories, write articles and push out press releases. One practice to watch out for is link farming. This black hat practice has been around for a long time and continues today. Be wary of link farm schemes and other tactics like this.

The idea behind link farming was to get as many links from websites as you could. It didn’t matter if the sites were relevant or not, as Search Engines would supposedly consider a site more “Popular” because it has so many links pointing to it. Most of the links in link farms have no relational subject matter to each other. They will most likely have a page on a site with a laundry list of hyperlinked keywords called Anchor text pointing to the various sites in the farm. When search engines see that a link farm has formed, they will penalize all involved, thus dropping ranks. Some have reported increased rankings at first, but soon after report a drop to lower than they were when they started.

Signs of a Link Farm

Require reciprocal linking – this means that you have to put a link to their site, before you can have a link on their site. If you come across this don’t do it.
Laundry list of sites on a Deep Level Page with no description about the site.
Unsolicited emails telling you how great your site is and you should form a partnership with them.
In some cases, there will be a page called “Link Partners” or “Links”.
No discrimination for sites included.
Ask for a link on your links page even if you don’t have one.

If you should run across sites that have one or many of the characteristics, do not participate. If you are still unsure, contact your Strategist at MoreVisibility and they will gladly assist you in determining the right link building strategy.

Posted in SEO News, SEO & Technology, SEO & Marketing, Link Development

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seomanualsubmission.com

A link farm is like a farm house of links where any link can stay without any relevant category requirement but have to follow rules and guidelines of that link farm, in other words we can say as a link farm is simple collection of links with no set of categories under which the links are placed. Anyone and everyone can submit their links and there is little or no editorial review of these links. In fundamental nature, these links have been built for the one and only purpose of manipulating the search engines and not designed for the end user. One can identify a link farm from its link pages, where there are hundreds of links on one page and all of them linking to out sites of various topics. There is basically no meaningful purpose or meaning behind the links on the page.

As you know better that web directories are home of links because it has huge collection of links under relevant categories, and that’s why web directories is very reliable to find any link related to particular category, in other word we can say that a web directory is not only a collection of links but the links have been categorized under relevant categories and sites are listed only after they undertake editorial review. Directories are helpful to the user in that if a user wanted to find a site under a particular category, it would be easy to go to the suitable category and decide from the selection of links. All links in a web directory are well-categorized and importantly sorted out. Not every link that is submitted to a directory will necessarily is listed as there is all the time some kind of management over the links allowed in a directory.

Now you can take decision yourself that what is important for your site link and for your site ranking, link farm or web directory. Link farm is only and only useful for quickly listed in search engine because it take less time than web directory in other word we can say that having a link on a link farm would not be counted for much, if at all; by the search engines while having a link on a web directory would definitely count for more value. It’s advisable to avoid having links on the so-called “FFA” or “Free For All” Links pages or any pages where there seems to be no order and flow in the way the links are displayed.

Avoid submission in Link farm because generally these type of links are not counted by search engine, may be these links hurt your ranking.

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alice seba / internetbasedmoms.com

It’s funny, but in all this time of Internet Marketing, I never truly understood the term until good friend Tara came to the message board and talked about a link program she was involved in. It wasn’t a type of program I’ve ever participated in…but I still didn’t realize it was a link farm. It was just a group of moms in business trying to find a way to promote each other. But of course, our moderators, Sharon & Roy put us straight fairly quickly.
Okay…Getting to the Point: What is a Link Farm?

A link farm is when group of website owners get together to link to each other. One main links page is created with links to all the participant’s websites and each participant places that links page on her website. Voila! Instant links to your website.

Now whether or not your purpose is just to help promote one another as opposed to boosting search engine rankings…you still run the risk of being punished or banned by search engines. Search engines cannot understand motive and this could be seen as an “illegal” link popularity scheme.

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Englewood, CO (Vocus) August 22, 2010

The Denver video production company, US Web Central Corp. Uses the same premium HD cameras, HD lenses, camera cranes, and million dollar sets as those that are used on network television shows and national TV commercials with budgets of $250,000+, our productions for the Internet are at the same quality level, yet we charge only $997, saving our clients tens of thousands of dollars, and giving them a powerful weapon against a lackluster economy.
With web videos at this quality level, businesses, whether large or small, will look like the leading firm in its industry. Then, by having an SEO company post the high level production to the top 100 video websites like YouTube and many others, businesses will receive lucrative free promotion around the world. Then, when the video is attached to emails, clients and prospects, they are much more likely to buy.

SEO and Conversion Rates are Greatly Enhanced with Video
The wow factor from the Denver video is just the tip of the iceberg. What lies underneath is hidden and huge, and a tremendous search engine optimization potential for your business. YouTube is just one of the many sites your cinema-quality video will be featured in. The exposure to new clients AND the increase in Search Engine Ranking will help your business prosper. This is where the Denver internet marketing can assure any company reaches its goals.

Optimizing your Video
Having a great looking video is one of the powerful benefits to promote your web site. Optimizing it is the key to improving your search engine rankings. There are many ways videos can improve a companies web page ranking, including some of the following:
File names that contain search engine optimized terms. This is the back end work an SEO company does to improve rankings.
Your internet marketing video production will be given a relevant file name which is surrounded by content related to your business.
The video relevance is determined in part by the page relevance it is placed on
Place videos on a web site and get direct traffic and back links to improve in the search engine rankings.

Optimizing your Video with Keyword Analysis
How a Denver SEO Company chooses file names for your video depends on how a web site is optimized. The goal should be to find terms that potential clients search for in finding a business or service. Find the terms that actual prospects are using, then applying them to the web site with accompanying video. Keyword Effectiveness looks at the number of times a particular keyword is used by potential prospects to the number of pages produced by all its competitors web sites then identifies the best search terms.. The key is finding the keyword terms that help increase the web site’s optimization.

Integration for Web Marketing with Multiple Search Engine Optimization Services
Designing a web site to get on the first page for specific search terms, should be planned from the very beginning, not as an after thought of web site design. An SEO and Web Marketing company plans how each component will work together. The web site itself should be designed with a simple universally recognized content management program that make its content on the web site indexed easily by web ranking spiders.

At US Web Central, a Denver Web Design team optimizes these several services into a web site. This includes:
Web Site Design designed specifically for search engine optimization
Directory and Search Engine Submission
Back link building
Accelerated Deep Links
Optimized Photographs both on your site and on other photo-sharing services
Optimized Videos
Site maps for both written content and videos
Facebook business integration
Twitter business integration
Site Monitoring and Maintenance
Google Blended Search Results
Google uses “blended search strategies” to rank web sites. Blended search is the greater variety of “media” one uses to higher the search engine rankings. Using and posting a video into Facebook or MySpace.

A Dental Practice Video… A Real Life Example
Denver dentist Dr. James DeLapp has used these internet videos to improve his rankings in various search engines. “Knowing about blended search and how search engines find and rank web sites today is the key”. Dr. DeLapp states. For many business both large and small much effort is placed in the written word to promote their web site. Thinking about how search engines “should” search you would think about how balanced a web site should be combining the various media. Adding video is one of the most cost effective and interesting ways for new customers to find your office.

Adding a Video to E-mail marketing or E-Newsletter
Adding a video to any e-mail marketing program is considered by many to be the best marketing practice. Notify friends, colleagues, and prospects about the new video and wahtch it go viral.

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pingidentity.com

Denver, Colo. — January 20, 2010 — Ping Identity, the leader in Internet Identity Security, today announced a new certification program that makes it easier for Software-as-a-Service (SaaS) providers to guarantee their customers fast, easy Single Sign-On access to their on-demand applications. The Ping Certified SaaS Provider Program lets SaaS vendors who have already invested in a Single Sign-On technology test and certify that their SSO implementations work seamlessly with Ping Identity’s Internet SSO solutions.

“The SaaS movement is driving new demands for identity management and Single Sign-On (SSO) capabilities for multiple applications,” said Jeffrey M. Kaplan, Managing Director of THINKstrategies and Founder of the SaaS Showplace. “Ping Identity’s new certification program permits SaaS providers to obtain standards-based SSO interoperability without having to invest additional time and dollars so they can focus their resources on better serving their customers.”

According to Mike Desai, Ping Identity’s Director of Business Development and Strategic Cloud Alliances, “The Ping Certified SaaS Provider Program is designed to quickly and cost-effectively meet basic customer SaaS SSO needs, regardless of the SSO implementations that SaaS vendors may already have in place. The program also responds to sophisticated SSO connectivity requirements that are surfacing with SaaS mashups like SuccessFactor’s recently launched SuccessCloud platform, designed to connect third-party applications and data from other business systems with the SuccessFactors Business Execution Software.”

“Ping Identity already helps a number of SuccessFactors customers with SSO access to our Business Execution Software Suite,” said Tom Fisher, Vice President, Cloud Computing, SuccessFactors. “As a Ping Certified SaaS Provider, SuccessFactors can now guarantee SSO interoperability to our SuccessCloud customers for improved execution and maximized productivity and overall business performance.”

Under the terms of the Ping Certified SaaS Provider program, SaaS vendors work with Ping Identity Certification (PIC) experts to test and certify that the vendors’ SSO implementations work seamlessly with PingFederate® and PingConnect™. As a result:

Ping Certified SaaS Providers can leverage Ping Identity technology to ensure their existing SSO solutions will interoperate with customers’ varying SSO protocol connectivity requirements.
SaaS customers who are already using Ping Identity solutions to support their organizations’ other Internet SSO requirements can trust that Ping Certified SaaS Providers’ applications will integrate easily into their existing identity management processes.
Ping Certified SaaS Providers can recommend Ping Identity’s SAML-based solutions for customers who don’t have SSO or who need an SSO solution that will work with the SaaS vendor’s application and the customer’s existing SSO implementations.
“As a Ping Certified SaaS Provider, Ping’s technology can work as an intermediary for customers that don’t support SAML, giving us the potential to never make any code changes again,” said Zoho Evangelist Raju Vegesna. “The program is a win-win for Zoho and our customers. Customers get solid SSO access to our tools and we stay focused on supporting them with the industry’s best online application suite.”

Ping Certified SaaS Providers receive free listings in Ping Identity’s Partner Directory, are automatically eligible to participate in Ping Identity’s referral program and have unlimited access to Ping Identity experts for assistance in on-boarding new customer connections through PingConnect, support. They also have an easy path to join Ping Identity’s SaaS Partner Program as their business requirements grow.

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hp.com

HP today announced plans to expand its Software-as-a-Service (SaaS) offering across its Business Technology Optimization (BTO) portfolio to help customers quickly and cost-effectively maximize the value of their software implementations.

The HP BTO software portfolio helps customers better manage their IT projects and services, ensure the quality and performance of their IT applications, and monitor their online businesses.

SaaS, also known as software “on demand,” is a model in which software is developed, hosted and operated for use by customers over the Internet. Customers do not own the software itself, but rather pay to use it.

HP plans to offer IT Service Management through the SaaS delivery channel, in addition to its current offering of Business Availability Center, Quality Center, Performance Center and Project and Portfolio Management Center products.

HP’s SaaS customer base now includes more than 670 companies, both large and small and in a variety of industries. These customers include Elsevier (publishing), Cardinal Health (healthcare), Lafarge North America (manufacturing), Akamai Technologies (information technology) and DBS Bank (financial).

As part of its SaaS offering, HP deploys experts to help customers remotely manage the performance and availability of business-critical applications. Since customers do not have to make long-term investments in technology infrastructure or staff training to use HP SaaS, it can help free up scarce IT resources to focus on other priorities. Customers can begin using software delivered through HP SaaS in a matter of weeks and, therefore, receive business benefits from their IT initiatives faster.

“HP SaaS enables customers to immediately gain the benefit of our software without significant start-up costs and training,” said Marc Olesen, vice president, Software-as-a-Service, HP. “With our BTO software offering, customers can focus on their critical IT business initiatives while HP focuses on enabling their IT organization to operate more efficiently.”

HP Business Technology Optimization solutions available through SaaS

HP Software BTO solutions that are available via SaaS today include:

Business Availability Center – Manages the health of business services and applications and optimizes their availability, performance and effectiveness.
Quality Center – Governs quality processes, automates software testing across application environments and manages the release process to enable better informed decisions.
Performance Center – Assists with the analysis and validation of application performance against business requirements and mitigates the risk associated with application deployment and upgrades.
Project and Portfolio Management Center – Standardizes, manages and captures the execution of project and operational activities, and provides critical information to assist real-time decision making.
“The value of IT management software is not derived from its deployment,” said Ray Paquet, managing vice president, Gartner. “Rather, the benefit comes from its use. Software-as-a-Service helps organizations quickly unlock the value to the business.”

Deploying HP BTO offerings via SaaS can help customers by:

Offering a pre-deployed infrastructure and team of experts;
Mitigating risk associated with installation, performance, testing and other foundation activities;
Maximizing the full value of HP software products through best practices and ongoing mentoring;
Enabling customers to focus on their business while HP runs the solution; and
Offering a choice between SaaS or on-premise deployments. For example, regardless of their organizational maturity, businesses can rapidly adopt and implement HP solutions using HP SaaS for BTO with the option to go on-premise in the future.
“Elsevier relies heavily on the performance and availability of online business services to meet the needs of our customers,” said Graham Ledger, support manager for ITSM tools at Elsevier, a leading global publisher of scientific journals in Europe. “We needed to ensure that our customers were not the first people to identify and report any performance or availability issues with critical business services. HP SaaS has given us the ability to rapidly move from monitoring ‘boxes and wires’ to the performance of our core business processes.”

“We use HP SaaS for end-user availability monitoring of numerous key internal and externally facing applications aimed at improving people’s lives,” said Don Jackson, performance engineering architect for Cardinal Health, an Ohio-based provider of products and services to the healthcare industry. “HP’s pre-deployed infrastructure and team of experts help ensure that we are notified immediately with actionable information upon critical application failures and slowdowns.”

“We were drawn to software as a service at the beginning of a major ERP project,” said Caleb Wood, vice president, enterprise infrastructure, Lafarge North America, a diversified supplier of construction materials in the U.S. and Canada. “HP SaaS provided rapid turnaround without spending time on additional infrastructure or building in-house skill sets. The decision to use SaaS instead of on-premise was obvious because we could derive the value immediately as well as enjoy the freedom of flexibility as our business and technology evolves.”

“HP helps our organization validate performance improvement and quality of doing business over the Internet,” said David Hale, solution advisor, Akamai Technologies, a Massachusetts-based service provider for accelerating content and applications online. “HP SaaS confirms that Akamai acceleration services optimize the performance and availability of our customers’ content and applications. Using a third party service like HP SaaS is an important method for reinforcing our business value.”

“In order to ensure our credit card system functions at the optimum level, we tap on HP’s quality management offerings to manage and track application defects,” said Ms Tan Hui Kheng, senior vice president, DBS Bank, a Singapore-based financial institution. “By utilizing the offerings through HP SaaS, we have been able to achieve cost and resource efficiencies, enabling us to focus on strategic projects for the business.”

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Fusionbox :: Denver Internet Marketing Agency A Featured Article from the Fusionbox Blog SEO Strategies: Optimize Online Press Releases by Nick Yorchak

In a fiercely competitive online atmosphere, press releases can be a valuable resource for increasing
your company’s overall visibility, but only if they’re optimized effectively. Remember, this tactic is no
longer just about publicizing your latest news. Instead, it’s about creating visibility through multiple
channels that allow you to connect through content, reaching those audience segments that are relevant
to your company and purpose.

When optimized correctly, online press releases can do all of the following: ●Boost Search Engine Rankings for SEO
●Drive Targeted Traffic
●Build Brand Awareness
●Save Money onPay-Per-C li ck Campaigns
●Usurp Position From Competition on SERPs (Search Engine Results Pages)

Despite these numerous benefits, however, many companies continue to use unoptimized press releases
that don’t work as well as they could. Instead, these lazy releases stagnate in Deleted folders and are
never indexed by the major search engines. Remember, this isn’t a traditional press release like
Grandma used to write.

Unlike traditional press releases, which were succinct and written with readers in mind, online press
releases need to be more carefully crafted. An online press release (likeSEO in general), is half art and
half science – in addition to appealing to readers, they need to be optimized for search engines in order
to drive results. A few simple modifications could increase their effectiveness drastically, providing far
more SEO benefit to your online presence than they would have otherwise.

So how do you write and optimize an online press release that will drive tangible results? First and foremost, employ common sense and reason. No one wants to read something that isn’t newsworthy, and these type of releases won’t garner any publicity. In fact, according to a DM News survey, 98 percent of journalists are online every day, and almost 75 percent are searching for press releases. So before you write anything, ask yourself if the story you’re thinking about publicizing is newsworthy. As a member of your industry, whatever that may be, wouldyou take the time to read it?
If not, don’t waste your time. Wait for a story that will make a splash and matter to your audience.

Next, identify the keywords your press release will utilize. Align them with the keywords and phrases you’re already optimizing in order to derive the highest SEO benefit. In order to make sure you’rechoosing those with the most potential, start with some quick competitive analysis. This can be done by
performing a News search that includes your keyword on Google, Yahoo, Ask, MSN, or any other
popular search engine.
Looking at the results page, you’ll know if this is the right keyword or phrase to chase? How? By the amount of competition it presents. If you notice that most of the results are spread out over a longer time span, this keyword is a good opportunity because there clearly isn’t as much competition. On the other hand, if your search turns up ten stories from the past few days, you’ll know that this term is much more competitive due to the many stories you’re competing against. Now that you’re aware of the competitive landscape, determine the amount of flexibility you have to
work with. As I mentioned before, if you’re attempting to enter a space that’s crowded with recent
news, you’ll need to focus on a single keyword phrase, while if you have more flexibility, you can
chase several permutations of your keywords.
In the end, it’s a better idea to focus on specific online niches, crafting your press release in a way that you know will appeal to your potential readers. Your press release will be much more potent if it gets noticed within a specific sector than if it languishes away in relative obscurity, hidden somewhere in a crowd of similar stories. This simple research phase can make all the difference in whether your press release gets noticed, but it’s often the most overlooked aspect of this strategy. Don’t get trapped milling around in the virtual crowd – stand out and get noticed by optimizing around the keywords that hold the most potential.

Once you’ve completed this critical research step, you will have identified the most potent keywords with which to write your press release. Now you’re finally ready to start writing! Start with the headline, the most important part of your press release. Include your most competitive keywords in this headline. While it may be tempting to simply combine all of your keywords, it’s ple:

“Fusionbox, a Denver SEO agency, recently lauched a new microsite devoted to search engine
optimization (SEO) strategies. The company, which specializes in search engine marketing
(SEM), web design, and web development, needed a unique platform to reach clients looking
for optimization solutions and showcase their SEO services.”

Rather than using the same keyword phrase repetitively and sounding like a broken record (which
drives human readers away), this sentence sprinkles other keyword combinations that expand the SEO
value of the release without detracting from readability.

Be creative here. Don’t try to overload on keywords or your release won’t flow like good writing
should. A good rule of thumb is to write with an eye for your keywords, incorporating them into the
release when natural opportunities appear.

Once you’ve finished writing your release, read over it again and circle your keywords in red. Does it sound natural or look like a finished New York Times word search? If so, take a step back and ensure your work flows while maintaining general SEO copywriting best practices and a healthy keyword density. Next, look for instances of your keywords where you could include ab ack li nk to your site. This will allow you to build valuable incoming links to your site, which are a major determinant of search engine positioning. Remember to use the full URL in your link if you can’t employ anchor text, as this will ensure your link is indexed and available to search engines and readers alike.

Finally, you’ve finished writing your optimized press release. Now you’re ready to begin the
submission process. There are an infinite number of press release sites on the Internet, but some are far
superior to others. Before you go about submitting anywhere and everywhere, make sure the sites
you’re submitting content to are crawled by the major search engines, or else you won’t get any SEO
benefit from your release.

Many of the more popular distribution services are indexed by Google News, Yahoo News, and others,
but make sure by searching for related stories on these engines and noting where the top results
originate. This way, you’ll get a better idea of which distribution channels specific search engines
favor.

Target these for your own release to ensure your content will be visible where it matters, especially as universal search rolls onto the scene, showing News links among the regular search results. As you can see, optimizing your press release is a somewhat complex endeavor. Still, considering that an optimized release is an essential ingredient to a search engine marketing (SEM) campaign for its ability to boost search engine rankings, drive targeted traffic, build brand awareness, and even help you gain digital real estate on the SERPs (search engine results page), the juice is definitely worth the
squeeze.

Just observe the best practices I’ve described above and you’ll build your online presence in this
fiercely competitive online atmosphere where visibility is everything. An optimized release will allow
you to connect with your target audience through content while deriving tangible SEO benefits. It is imperative that your headline remains both condensed yet descriptive. Think like a journalistand or a searcher here. Stick to the basics, providing the essential facts and thewho,what,where,when, and why. All of the major search engines start by looking for keywords in headlines, so be sure to give them what they’re looking for in order to capitalize on relevancy. Observe these rules and you’ll also attract those all important human readers. After you’ve crafted the headline, it’s time to start writing the body of your press release.

Begin by isolating several related phrases to maximize your SEO potential. For example, if you’re publicizing the
launch of your new SEO site, your headline may be something like “Fusionbox Launches SEO
Microsite.” Don’t fall victim to the constraints you’ll encounter with the use of just one keyword or phrase. Instead, use a web of related keyphrases to expand your reach. Alternate permutations like” Fu si onbox Launches Search Engine Optimization (SEO) Microsite,” for example, will invariably broaden your scope and influence. These various combinations allow your release to appear in News results for these related phrases as well.

Try rotating various combinations of keywords in the body of the release as well to create more diversity and cover more ground. For example:
“Fusionbox, a Denver SEO agency, recently lauched a new microsite devoted to search engine
optimization (SEO) strategies. The company, which specializes in search engine marketing
(SEM), web design, and web development, needed a unique platform to reach clients looking
for optimization solutions and showcase their SEO services.”

Rather than using the same keyword phrase repetitively and sounding like a broken record (which
drives human readers away), this sentence sprinkles other keyword combinations that expand the SEO
value of the release without detracting from readability. Be creative here. Don’t try to overload on keywords or your release won’t flow like good writing should. A good rule of thumb is to write with an eye for your keywords, incorporating them into the release when natural opportunities appear.

Once you’ve finished writing your release, read over it again and circle your keywords in red. Does it sound natural or look like a finished New York Times word search? If so, take a step back and ensure your work flows while maintaining general SEO copywriting best practices and a healthy keyword density. Next, look for instances of your keywords where you could include ab ack li nk to your site. This will allow you to build valuable incoming links to your site, which are a major determinant of search engine positioning. Remember to use the full URL in your link if you can’t employ anchor text, as this will ensure your link is indexed and available to search engines and readers alike.

Finally, you’ve finished writing your optimized press release. Now you’re ready to begin the
submission process. There are an infinite number of press release sites on the Internet, but some are far
superior to others. Before you go about submitting anywhere and everywhere, make sure the sites
you’re submitting content to are crawled by the major search engines, or else you won’t get any SEO
benefit from your release.

Many of the more popular distribution services are indexed by Google News, Yahoo News, and others,
but make sure by searching for related stories on these engines and noting where the top results
originate. This way, you’ll get a better idea of which distribution channels specific search engines
favor.

Target these for your own release to ensure your content will be visible where it matters, especially as universal search rolls onto the scene, showing News links among the regular search results. As you can see, optimizing your press release is a somewhat complex endeavor. Still, considering that an optimized release is an essential ingredient to a search engine marketing (SEM) campaign for its ability to boost search engine rankings, drive targeted traffic, build brand awareness, and even help you gain digital real estate on the SERPs (search engine results page), the juice is definitely worth the
squeeze.

Just observe the best practices I’ve described above and you’ll build your online presence in this
fiercely competitive online atmosphere where visibility is everything. An optimized release will allow
you to connect with your target audience through content while deriving tangible SEO benefits.

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