Denver SEO » WebStyley Blog » Improve Sales through SEO

Every company wants to get the most out of their advertising dollars to increase sales and gain qualified leads. This is true for businesses large and small. However, some companies manage to receive better return on investment because of their keen ability to locate and utilize profitable and affordable marketing channels. So what marketing strategy can provide your company with pre-qualified leads that have already shown interest in your company? What marketing strategy has the ability to expose your company to a brand new consumer that has never even heard of your business? The answer is straight forward and simple – SEO aka search engine optimization.

Search engine optimization (SEO) is arguably one of the most profitable and affordable advertising strategies available to businesses today. SEO has transformed into a marketing process that allows for companies to experience rapid and continued growth in targeted markets. Effective SEO strategies and techniques have boosted business sales and online presence for businesses throughout the world. Everyday, more and more businesses are turning to search engine optimization to attract new customers and increase the visibility of their companies.

So why is SEO so effective in boosting sales and attracting new customers? Think about it, when a buyer is looking to purchase a new product where is the first place the majority of today’s consumers go to find what they need? It is safe to say the answer is most likely Google. Google is responsible for around 80% of global searches and has since eliminated archaic means of locating companies, such as the phone book, classifieds, and other tedious, uninformative forms of advertising. Consumers love to use Google to find products and services because the search engine quickly provides the user with thousands of websites and webpages that are specifically targeting their needs. The consumer is then able to quickly and easily click through as many websites as they need until they feel comfortable with a company or product.

The only problem is only 10 websites are shown on each page of Google and it is rare that a consumer looks past page 2 of the search engine. So what does this mean if you are not on the first page for search terms relevant to your company? Well, it basically means you are not going to be found and a new potential customer will not click on the link to your website. Basically the potential customer has no idea your business exists and has likely chosen another company to fulfill their needs.

So don’t let your expensive and professionally designed website go unnoticed in search engines. Expect more from your company website and consider a full SEO campaign that targets specific keywords and phrases that are relevant to your products or services.

A successful SEO campaign should begin only after careful research and analysis of your current website, competitors, keywords, and targeted search terms. Once a full analysis has been completed, it is important to make all on-page SEO alterations and additions. On-page SEO could include; meta tags, title tags, content rewrites, keyword placement, alternative image text, and other important factors. Once all of these factors have been addressed an aggressive and targeted link-building campaign should be deployed. Link-building can and should consist of article marketing, press releases, blog posts, social media, social bookmarking, classified ads, and directory submissions. When appropriate, blog and forum comments are also a form of link-building – limit this type of link-building because it can be considered spamming if it is not relevant or is redundant.

Search Engine Optimization (SEO) can be a very powerful marketing tool for your company. The impact of SEO is longer term and more affordable over time. A productive and effective SEO and internet marketing campaign has the capacity to eliminate conventional forms of marketing completely and help save your company thousands of dollars a year.

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Denver, CO, June 17, 2010 –(PR.com)– The Internet marketing firm which relocated to Colorado in 2008 has taken the lead in a very competitive market such as the restaurant industry to bring in new customers. The marketing strategies that the company has implemented have shown impressive results for restaurants as well as regular retail establishments in the area.

For El Dorado SEO owner Chris Arnell, the choice was obvious. “My Internet marketing company has always worked with small to medium sized businesses (SMB). We have always worked locally because I feel strongly that any marketing company worth its salt must know the area in which it markets. My style of doing business is conducive to restaurants that rely on a somewhat closer relationship with their customers.”

The restaurant marketing company plans on expanding its operation within the next year adding a do-it-yourself AdWords and Pay per Click training class that will teach SMBs how to properly manage AdWords campaigns on Google as well as Facebook. The knowledge gained from the program will allow Denver businesses to use more of their marketing budget on advertising as opposed to paying someone to manage their AdWords campaigns.

posted by el dorado seo on pr.com

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Posted by SEO Monger 25 September, 2010 / seomonger.com

Contrary to what it was like 50 years ago, providing great medical care and customer service is simply not enough if you want your medical practice to survive and thrive today. In order for medical practices to prosper, doctors must learn important medical marketing tactics and apply them consistently. It’s particularly important to have a strong marketing plan when the economy is in a slump, as it is now. The following are the 7 biggest medical marketing mistakes that you should avoid when promoting your medical practice.

Only putting an ad in the yellow pages and local newspaper
For many doctors, the extent of their medical marketing plans is to put an ad in the yellow pages and in the local newspaper. Not only is this the least cost effective of all marketing/advertising solutions, it is not nearly as effective as it used to be. Doctors need to update their marketing strategies, such as through leveraging the power of social media. By learning to market their practices on Facebook, Twitter, and other social media sites, doctors can reach more people and build a stronger reputation.

Cutting down the marketing budget during a slow economy
Many medical practices cut down their marketing budget when the economy is slow. Although it may seem logical to spend less when money is harder to come by, cutting down on marketing costs during a slow economy can be detrimental to the prosperity of your medical practice. Your practice will shrink and by the time the economy picks up again, you won’t be in the financial position to take advantage of the economy’s improvement.

Focusing on just one marketing action
In order to achieve success in medical marketing, you cannot focus on just one marketing action and expect it to bring you prosperity. Your best bet is to develop an effective marketing strategy that consists of a combination of different marketing actions. You will only end up overworked and in financial trouble if you pin all of your hopes on one strategy alone. Don’t put all your eggs in one basket when planning your medical marketing campaign.

Not hiring a Denver SEO Consultant or company to oversee your marketing campaign
It is critical to hire a Denver SEO Consultant or company to oversee all of your marketing activities to ensure that your campaign is headed in the right direction and that all of your staff members are a part of the campaign. A Denver SEO Consultant can implement an ongoing training program so your staff can understand the fundamentals of medical marketing. Furthermore, a Denver SEO Consultant or medical marketing company can be in charge of developing your campaign, enabling you and your employees to focus on other priorities, such as patient care. When hiring a marketing company or Denver SEO Consultant to oversee your campaign, make sure they have plenty of relevant experience, credentials, and a track record for success to back them up.

Implementing a medical marketing strategy that only consists of putting out a newsletter
While newsletters can be an effective part of a larger medical marketing campaign, putting out a newsletter alone is simply not sufficient as a marketing strategy. Marketing requires daily activities on your part to ensure success. Most of your patients and prospects will throw newsletters out without even reading them. The key to success is building a marketing campaign that enables you to develop a stronger connection and communication with your patients and prospects.

Not getting involved in the community
It’s a good idea for any doctor to get involved in the local community in order to generate some free PR and credibility. Learn about what is going on in your community and how you can help. Contribute time or funds into helping the community in order to generate positive PR. This kind of publicity can go a lot further than advertising. Not only will your visibility in the community increase, you will earn people’s respect.

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WEBWIRE – Monday, August 02, 2010
CONTACT INFORMATION
Michael Cordova
President
21st Century Technologies, Inc.
(303) 744-2178
michaelc@21stsoft.com
Denver SEO company 21st Century Technologies, Inc. is achieving phenomenal search engine ranking results by maximizing content distribution and engaging in social media marketing (SMM). 21st has been doing SEO since 1996 (http://www.21stsoft.com/search-engine-optimization-seo-sem/). 21st combines on-site optimization and website structure down to the code level with content distribution and off-site website promotion via multiple distribution channels including social media sites. Resulting SEO rankings are always in the top 3 positions for competitive keywords across all top search engines including Google.

“Combining strict on-site SEO with content distribution (http://www.21stsoft.com/wordpress-web-design-maximizes-lead-generation-by-distributing-content/) and website promotion via social media sites, ping hubs, RSS distribution sites and many other channels is an effective method to elevate a brand and increase search engine rankings”, says 21st President Michael Cordova.

Social media participation is exploding as seen by the fact that Facebook members recently topped half a billion members. Yesterday Twitter announced their 20 billionth tweet. Two months ago Twitter broke the 15 billion mark, and 5 months ago they hit 10 billion – evidence that social media usage is accelerating. Engaging with this rapidly growing channel is imperative for brand exposure.

Multiple channel distribution of a company’s brand and message is necessary to brand exposure and search engine rankings. Ping distribution sites, RSS feeds, search engines and social media site distribution channels ensure your brand and message get the maximum and most relevant exposure. Relevance is key. Placing your focused content in front of the eyes of people that fit your ideal prospect profile is critical.

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DENVER, CO, April 03, 2010 /24-7PressRelease/ — According to Concerto Internet Marketing’s owner, Hank Washborough, small business owners face two big problems when they are shopping for SEO (search engine optimization): lack of knowledge about the service, and the lack of knowledge that SEO providers have about the business owner’s industry. Entering into a mature market of thousands of SEO companies, Concerto Internet Marketing hopes to address both of these challenges.

Not knowing what SEO is all about puts the small business owner at a big disadvantage when they are shopping for an SEO provider. SEO is the process of getting a website ranked highly on Google and the other search engines when prospective customers do a search for a provider who offers their services. According to Washborough, the process is very complex, and not every provider goes about doing it the same way. Some SEO providers take short cuts. “Often the small business owner ends up making a decision based on cost alone,” says Concerto, “which is a big mistake, because the people who don’t charge a lot for their services are usually the ones who take short cuts, or just plain don’t do the work that they promise.”

Even when the prospective SEO buyer finds an SEO company that seems to know what they are doing, he finds himself having to explain his business to the SEO person, and often the business owner’s priorities get lost in translation. “SEO, at its most basic level is about keywords. If the SEO company doesn’t know what your priority keywords are, and how the various keywords are weighted compared to one another, they may be spinning their wheels and wasting your money going after keywords that you don’t care about,” says Concerto.
Concerto Internet Marketing has niche experience working with medical providers, specifically dentists and cosmetic surgeons. Concerto’s owner explains that this gives him a big advantage. “I know the doctor’s business. I know that while ‘teeth whitening’ may get a lot of search traffic, it’s not what makes the client a lot of money. I know that ‘cosmetic dentistry’ may be a very desirable keyword for him, but I also know enough about dentistry to ask the dentist, ‘Do you want to go after general dentistry patients as well?’ If so, then ‘dentist’ becomes a huge priority. You have to know the client’s business in order to accurately and effectively represent him online.”

Concerto Internet Marketing is a Denver SEO firm, opening its doors in May. Contact them if you would like to know more about how SEO can help your small business.

About Concerto Internet Marketing, LLC

Concerto Internet Marketing, LLC is a Denver SEO firm that specializes in working with doctors (primarily dentists and plastic surgeons) and other small businesses. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com

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