Posted by SEO Monger 25 September, 2010 / seomonger.com

Contrary to what it was like 50 years ago, providing great medical care and customer service is simply not enough if you want your medical practice to survive and thrive today. In order for medical practices to prosper, doctors must learn important medical marketing tactics and apply them consistently. It’s particularly important to have a strong marketing plan when the economy is in a slump, as it is now. The following are the 7 biggest medical marketing mistakes that you should avoid when promoting your medical practice.

Only putting an ad in the yellow pages and local newspaper
For many doctors, the extent of their medical marketing plans is to put an ad in the yellow pages and in the local newspaper. Not only is this the least cost effective of all marketing/advertising solutions, it is not nearly as effective as it used to be. Doctors need to update their marketing strategies, such as through leveraging the power of social media. By learning to market their practices on Facebook, Twitter, and other social media sites, doctors can reach more people and build a stronger reputation.

Cutting down the marketing budget during a slow economy
Many medical practices cut down their marketing budget when the economy is slow. Although it may seem logical to spend less when money is harder to come by, cutting down on marketing costs during a slow economy can be detrimental to the prosperity of your medical practice. Your practice will shrink and by the time the economy picks up again, you won’t be in the financial position to take advantage of the economy’s improvement.

Focusing on just one marketing action
In order to achieve success in medical marketing, you cannot focus on just one marketing action and expect it to bring you prosperity. Your best bet is to develop an effective marketing strategy that consists of a combination of different marketing actions. You will only end up overworked and in financial trouble if you pin all of your hopes on one strategy alone. Don’t put all your eggs in one basket when planning your medical marketing campaign.

Not hiring a Denver SEO Consultant or company to oversee your marketing campaign
It is critical to hire a Denver SEO Consultant or company to oversee all of your marketing activities to ensure that your campaign is headed in the right direction and that all of your staff members are a part of the campaign. A Denver SEO Consultant can implement an ongoing training program so your staff can understand the fundamentals of medical marketing. Furthermore, a Denver SEO Consultant or medical marketing company can be in charge of developing your campaign, enabling you and your employees to focus on other priorities, such as patient care. When hiring a marketing company or Denver SEO Consultant to oversee your campaign, make sure they have plenty of relevant experience, credentials, and a track record for success to back them up.

Implementing a medical marketing strategy that only consists of putting out a newsletter
While newsletters can be an effective part of a larger medical marketing campaign, putting out a newsletter alone is simply not sufficient as a marketing strategy. Marketing requires daily activities on your part to ensure success. Most of your patients and prospects will throw newsletters out without even reading them. The key to success is building a marketing campaign that enables you to develop a stronger connection and communication with your patients and prospects.

Not getting involved in the community
It’s a good idea for any doctor to get involved in the local community in order to generate some free PR and credibility. Learn about what is going on in your community and how you can help. Contribute time or funds into helping the community in order to generate positive PR. This kind of publicity can go a lot further than advertising. Not only will your visibility in the community increase, you will earn people’s respect.

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WEBWIRE – Monday, August 02, 2010
CONTACT INFORMATION
Michael Cordova
President
21st Century Technologies, Inc.
(303) 744-2178
michaelc@21stsoft.com
Denver SEO company 21st Century Technologies, Inc. is achieving phenomenal search engine ranking results by maximizing content distribution and engaging in social media marketing (SMM). 21st has been doing SEO since 1996 (http://www.21stsoft.com/search-engine-optimization-seo-sem/). 21st combines on-site optimization and website structure down to the code level with content distribution and off-site website promotion via multiple distribution channels including social media sites. Resulting SEO rankings are always in the top 3 positions for competitive keywords across all top search engines including Google.

“Combining strict on-site SEO with content distribution (http://www.21stsoft.com/wordpress-web-design-maximizes-lead-generation-by-distributing-content/) and website promotion via social media sites, ping hubs, RSS distribution sites and many other channels is an effective method to elevate a brand and increase search engine rankings”, says 21st President Michael Cordova.

Social media participation is exploding as seen by the fact that Facebook members recently topped half a billion members. Yesterday Twitter announced their 20 billionth tweet. Two months ago Twitter broke the 15 billion mark, and 5 months ago they hit 10 billion – evidence that social media usage is accelerating. Engaging with this rapidly growing channel is imperative for brand exposure.

Multiple channel distribution of a company’s brand and message is necessary to brand exposure and search engine rankings. Ping distribution sites, RSS feeds, search engines and social media site distribution channels ensure your brand and message get the maximum and most relevant exposure. Relevance is key. Placing your focused content in front of the eyes of people that fit your ideal prospect profile is critical.

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2009-08-22 23:43:08

What is the definition of “White Hat” SEO? “White Hat” means that the Denver SEO company doing your SEO engineering is using “best practices” methods that search engines condone and allows for a positive web user experience. These
SEO methods are better for your long-term ranking and Internet reputation in search engine algorithms.

Business Oceans Marketing does Denver SEO for companies nationwide. Visit them at www.businessoceans.com/denver-seo

When an SEO company uses quality, “White Hat” SEO techniques for your website ranking, the search engine algorithms will NOT penalize or ban your website from ranking in SERPs (Search Engine Ranking Pages). This is important to your Internet marketing campaign as it can take quite a long time to get a release from Google’s penalty box to start ranking again.

If “White Hat” SEO best practices are good SEO techniques. What are bad SEO techniques called? Bad methods are referred to as “Black Hat” SEO.

Some “Black Hat” SEO methods to avoid are:

1) Keyword Stuffing – This basic “Black Hat” SEO is when a webpage has too many of the keyword phrases all over the website. If you are a “Denver SEO Company” for example, you can’t have “Denver SEO Company” written 500 times on one webpage.

“White Hat” SEO – Have a qualified Denver SEO company do “Keyword Density” analysis on your website to learn the safe percentage of keywords to use within your content.

2) Hidden or Tiny Text – This old “Black Hat” SEO is when a webpage has keyword text programmed to be the same color as the background of page so users cannot see it or they make the Keywords very small, I.E. using a 3-point font. The search engine algorithms and spiders can see this technique and will penalize your SERP for doing it.

“White Hat” SEO – Make your SEO content user friendly and natural. Web users prefer well-written, relevant content. You can still have SEO friendly keywords in your content that search engines will find and rank.

3) Cloaking – This “Black Hat” SEO is when search engines index a page for one type of content, but when a web surfer goes to the page, it is totally different.

“White Hat” SEO – Create a real webpage or a real website that actually offers the service or product that is indexed in the code. Yes, it does take 3-6 months to rank when done with legitimate SEO methods, but it will be worth it in the long run.

4) Duplicate Web Sites – This “Black Hat” SEO is when a web designer copies the content on a high ranking site and changes just a few elements, but keeps most of the identical content. This not only will get you banned from Google, Yahoo, or Bing, it is copyright infringement, which can possibly become a lawsuit.

“White Hat” SEO – Don’t be cheap. Make sure to hire a “White Hat” SEO firm that has and SEO copywriter who will write original SEO friendly content for your website.

5) Doorway Pages – This “Black Hat” SEO is where a page is keyword targeted to search engine spiders only. However, when a web surfer goes there, they never even see that content and it takes them to another completely different page.

“White Hat” SEO – Use SEO analysis of your site and upgrade your search engine ranking by making your site relevant on the Internet with quality content that real customers want to find and other sites want to link to.

The combination of your business expertise a legitimate SEO company is valuable. There is no shortcut to ranking quickly that is worth getting banned from Google, Yahoo, or Bing. If you don’t know SEO techniques, find a quality SEO company that knows the ins and outs of Internet marketing and search engine ranking.

You wouldn’t try to operate on your own leg if you didn’t know surgery or medicine. Find a good Denver SEO company and request a consultation or website evaluation. Talk to at least two “White Hat” SEO companies. You’ll learn a lot from how they interact with you. Most importantly, check the work and results for past clients more than 3 months ago.

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LONDON, ENGLAND, June 23, 2010 /24-7PressRelease/ — Designed to specifically support Schwarzkopf’s home hair colour brands – LIVE XXL and the new Palette range – Mason Williams are launching Schwarzkopf into the social media arena starting with branded Twitter site http://www.twitter.co.uk/lovehaircolour and LoveHairColour.co.uk blog.

Launching this week, the sites seek to build loyalty with existing fans of Schwarzkopf brands and also raise awareness amongst those female consumers who have questions about hair colouring at home.

Said Account Director Helen Parker “We’ve been engaging with bloggers and micro bloggers for sometime now, providing products for review and even creating content such as ‘how to’ videos.

After stumbling across a LIVE XXL Facebook fan site and monitoring just how many people ask questions about home hair colour online; launching a platform to engage with these people directly seemed like a logical step.

Lovehaircolour will feature expert advice, trends and celebrity looks in a live arena which will allow us to open up this two-way dialogue and we hope provide genuinely interesting content for our consumers and media.”

Commenting upon Schwarzkopf’s commitment to social media, Senior Brand Manager Camila Lobo-Guerrero said: ” The media landscape has changed so much over recent years with ‘everyman’ now having a voice. We feel that by embracing and engaging with ‘citizen’ journalists it’s yet another opportunity to build our brand.”

Ms Parker added “We feel that social media should be an integral part of any PR strategy and in some respects is overtaking more traditional media. Online platforms are so fast-paced and ever-changing, we’re excited to see where we can go with it.”

Mason Williams will be utilising their recently appointed SEO and digital marketing team to provide in depth evaluation and tracking of the impact on brand loyalty and consumer awareness.

For more information please call Cait Tabbinor on 0845 0941 007 or email cait@mason-williams.com

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DENVER, CO, April 13, 2010 /24-7PressRelease/ — Concerto Internet Marketing LLC has joined the CFVA to promote the Association’s goal of strengthening the local media production community. “I plan on taking advantage of the educational programs and social networking opportunities. I also value the exposure that I get on the Colorado Production Resource Guide,” says Concerto Internet Marketing’s president Jonathan Fashbaugh.

The CFVA is Colorado’s largest and oldest media production organization with hundreds of members comprised of both individuals and businesses. Concerto Internet Marketing is a new Denver-based SEO and Web design firm that specializes in working with small businesses such as dental offices and plastic surgery practices.

The CFVA’s Colorado Production Resource Guide lists everything from pre-production and development specialists to crew workers to post production and even multimedia companies such as Web design firms.

Concerto Internet Marketing, LLC is a Denver SEO firm that specializes in working with doctors (primarily dentists and plastic surgeons) and other small businesses. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com

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DENVER, CO, April 03, 2010 /24-7PressRelease/ — According to Concerto Internet Marketing’s owner, Hank Washborough, small business owners face two big problems when they are shopping for SEO (search engine optimization): lack of knowledge about the service, and the lack of knowledge that SEO providers have about the business owner’s industry. Entering into a mature market of thousands of SEO companies, Concerto Internet Marketing hopes to address both of these challenges.

Not knowing what SEO is all about puts the small business owner at a big disadvantage when they are shopping for an SEO provider. SEO is the process of getting a website ranked highly on Google and the other search engines when prospective customers do a search for a provider who offers their services. According to Washborough, the process is very complex, and not every provider goes about doing it the same way. Some SEO providers take short cuts. “Often the small business owner ends up making a decision based on cost alone,” says Concerto, “which is a big mistake, because the people who don’t charge a lot for their services are usually the ones who take short cuts, or just plain don’t do the work that they promise.”

Even when the prospective SEO buyer finds an SEO company that seems to know what they are doing, he finds himself having to explain his business to the SEO person, and often the business owner’s priorities get lost in translation. “SEO, at its most basic level is about keywords. If the SEO company doesn’t know what your priority keywords are, and how the various keywords are weighted compared to one another, they may be spinning their wheels and wasting your money going after keywords that you don’t care about,” says Concerto.
Concerto Internet Marketing has niche experience working with medical providers, specifically dentists and cosmetic surgeons. Concerto’s owner explains that this gives him a big advantage. “I know the doctor’s business. I know that while ‘teeth whitening’ may get a lot of search traffic, it’s not what makes the client a lot of money. I know that ‘cosmetic dentistry’ may be a very desirable keyword for him, but I also know enough about dentistry to ask the dentist, ‘Do you want to go after general dentistry patients as well?’ If so, then ‘dentist’ becomes a huge priority. You have to know the client’s business in order to accurately and effectively represent him online.”

Concerto Internet Marketing is a Denver SEO firm, opening its doors in May. Contact them if you would like to know more about how SEO can help your small business.

About Concerto Internet Marketing, LLC

Concerto Internet Marketing, LLC is a Denver SEO firm that specializes in working with doctors (primarily dentists and plastic surgeons) and other small businesses. Concerto operates nationwide and in Canada. For more information about Internet marketing, visit http://www.concertointernetmarketing.com

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PR Log (Press Release) – Jun 03, 2010 – Los Angeles, California: SEO Marketing or also know as Search Engine Optimization is an Art and a Science according to Elite SEO Marketing, one of the leading players in the SEO arena. “SEO is definitely a combination of Art (Creative out of the box thinking, and an innovative marketing approach), and Science (Technical know-how)”, says Alex Blitshteyn, President and head of business development at Elite SEO Marketing who operates EliteSEOMarketing.com.

There are a lot of different but equally important factors when it comes to having a successful internet marketing campaign in today’s competitive online marketing environment! Partnering up with a well known, well established SEO Marketing company is crucial in order to sustain visibility online in your particular business sector. On the other hand if you choose a company that is very inexperienced, that doesn’t have proof of work that they already done for their clients, who are very aggressive to get your business, chances are your marketing campaign will fall well short of your expectations. Having a great partner to guide you through the murky waters of internet marketing is extremely important in order to successfully place your company in front of millions of prospects who are in need of services or products that your company is providing.

Elite SEO Marketing has proved time and time again that they are the best Search Engine Optimization Company on the block! They are also ranked by TopSEOs as the 23rd best company in the world to provide search engine marketing. However, their area of expertise does not end in search marketing. They are a full service online marketing provider specializing in Pay Per Click Management, Video Commercial, Blogging, etc… There is nothing that they do not do, and they can help with all of your online marketing needs.

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